Brick Brewery, the craft brewer from South East London, is taking a unique approach to the Three Peaks Challenge by launching a limited-edition charity series of beers in collaboration with brewers local to the three highest mountains in the United Kingdom.
[aoa id=”1″]While most event attendees make do with a map and a generous bar of Kendal Mint Cake in their rucksacks, the crafty team at Brick have taken the challenge to another level by creating the Three Peaks Beer Series in collaboration with Fallen Brewing Co. (Ben Nevis, Scotland), Hawkshead Brewery (Scafell Pike, England) and Wild Horse Brewing Co.(Snowdon, Wales).[/aoa]
Ian Stewart, Brick Brewery Founder, said: “We love the areas in which the challenge takes place and have long admired the work of some of the local breweries there. It was a no-brainer to team up with like-minded beer folk and concoct this series inspired by the three peaks.”
Each of the breweries has a similar ethos and shares a number of common values to Brick Brewery. They each combined their skills to create a series that reflected the cultural surroundings of the local breweries while maintaining an element of Brick’s signature South East London style. They also selected local charities to benefit from the collaboration.
Ian Stewart added: “The process has been really memorable; friendships have been made and show-stopping beers produced that both locals and fellow climbers can enjoy. Now we just have to complete the challenge itself!”
Created with curious beer fans in mind, “Starting on Heaven” Session Helles, “Scroggin’” Imperial Stout and “Summit Fever” East Coast IPA will be available to purchase in 440ml cans and on tap at each brewery from 13th July onwards. A percentage of each sale will be donated to breweries’ chosen charities, giving back to local communities.
People taking part in the Three Peak Challenge will also be encouraged to try all three beers via a social media competition which will run in July.
In keeping to its normal style, Brick has worked with artists local to each brewery to design the can labels to further strengthen the community connections.
The breweries’ teams will all take part in the challenge starting on 12th July 2019 and the beers will be available from 13th July on Brick’s website, The Tap Room in Peckham and at each of the participating breweries – Starting from £4.00.