Cardiff-based sock subscription service, FUTT, has recently been shortlisted as a finalist in the online retailer of the year category at the 2018 Digital Entrepreneur Awards (DEAs).
The Welsh brand which officially launched in July 2018 has already been recognised for its inclusive online sock subscription service in the Wales Start-up awards. Created out of a passion for celebrating the little things in life, FUTT works across a range of industries including architecture and typography to deliver its unique designs. With its goal being to deliver great socks right to your front door with its subscription service, the brand has earned its place in the DEAs shortlist.
The DEAs are the only national awards dedicated to championing digital entrepreneurialism and innovation across the UK.
Speaking of the nomination, Gary Piazzon, co-founder of FUTT said:
“We are absolutely thrilled to be nominated for retailer of the year at the Digital Entrepreneur Awards. We have worked tirelessly over the past few months to launch FUTT and create an online shopping experience that is accessible, fun and unique.
“We are dedicated to offering original socks for our customers, we want everything to be creative and loved by our customers, and it’s great to have that recognised by awards such as the DEAs.
“As well as offering a digital-first service, we’re proud to be able to support the charity War Child as we continue our journey, donating 5% of revenue from each pair of socks sold to help the charity reach its goals. We’ve gotten off to a fantastic start this year and we’re excited for the future of FUTT.”
FUTT will be facing tough competition at the awards on 22 November in Manchester, with PrettyLittleThing, Missy Empire and Love Layla Designs all competing for the title.
The awards, now in their 14th year, cover categories encompassing every component of today’s online business ecosystem – from enigmatic leadership to forward-thinking development and cutting-edge creative. Categories include social media campaign of the year, most innovative use of video or animation and the coveted digital entrepreneur of the year award.
Previous winners of the awards span a range of sectors, from retail giants like Sainsbury’s and Mothercare to smaller, more agile digital specialists like Social Chain and Clicky Media.
Among the judging panel are Jacqueline de Rojas, president of techUK and chair of the Digital Leaders Board; Heather Waters, enterprise manager at NatWest; Vikas Shah, CEO of Swiscot Group; Susie Ma, founder and CEO of Tropic Skincare; Naomi Timperley, co-founder of Tech North Advocates and chair of Capital Pilot; and Jon Woodall, founder & managing director of Space 48.
Commenting on the DEAs, de Rojas said:
“We are known as a nation of innovators and of entrepreneurs. It is quite simply a privilege to judge the technologies and innovators at the frontier of change.
“The UK is a nation of technological significance and shining a light on entrepreneurship in this space is a way of investing in our digital future.
“I have seen the smallest of changes make the biggest of differences and I am delighted to see the creativity of our digital entrepreneurs fixing real-world problems that are worth solving.”