If you’re offering home and business signs fabrication, being a talented fabricator is no longer enough today. Looking at how tight the competition is, starting a metal shop business is still not enough. There are steps that you must take if you’re serious about entering this business to distinguish your metal shop from another one.
This is where branding comes in. When you include branding in business, it will help you put your business out there. When done right, it can aid in making your target customers recognize your products, which is good in terms of exposure for your company.
One of the oldest tricks in the book is to create a business logo. We are not talking about some common and “rushed” logos that you see in some small stalls. We’re talking about laser cut 3D metal logo signs. It is everyone’s best bet when they want a catchy logo that still exudes professionalism. Are you lost for ideas on how to create one? You’re in luck because the following are some tips to create business metal logo signs that will attract traffic to your clients’ buildings.
Start the Process by Making Sure the Style Matches the Industry
Think about companies that bear the most recognizable logos around the globe. Companies like IBM, Target, and Coca Cola will surely top off your list. You should ask yourself, “What do they have in common?” Simple! Their logos are designed to match the type of industry that they are in.
But of course, the most practical thing to do is to check around some other metal shops produce to get a grasp of what’s “in” today. When you have enough, decide on the ones that you need to keep to make sure that the one you’re creating represents your client’s business well.
Always put in mind that the design, colors, and words all contribute to the outcome of the brand logo. A well-executed branding strategy will produce a logo that will not confuse people and one that lasts for a long time.
Ensure That The Logo Represents the Core Values of the Company
Every logo that you create in your metal shop represents your business and its core values. Every company should have them as they are the reason why you started producing business logos in the first place.
Even companies that offer unique products and services such as iron railings have their core values imprinted in their logos. And the most crucial part here is that their customers should understand and relate to them.
The good news is a logo that’s partnered with good branding will bear all that. This calls for the need to design a logo that represents the vision of the company, its target market, and most importantly, the advantages of doing business with that company instead of others. Pictures, symbols, and even fonts are all part of a company’s core values so make sure to ask the owners about this before the actual logo production.
Keeping it Simple is so Underrated
While a lot of companies want the most intricately-designed logos, you can opt for a simpler one for your business. Sometimes, all you have to do is highlight your product, service, or even the most simple, company name in your logo. Imagine how confused people will be if Ben and Jerry’s ice cream put a pig on the packaging of their products or if SquareSpace’s logo features a circle.
A well-branded logo is not about having the most detailed one. On the contrary, it’s about creating one that leaves an impact on anyone who sees it and something that is easy to remember. If it’s the former, it becomes confusing and chances are people will forget about it.
Therefore, keeping a company’s logo simple and memorable is not so bad. It makes customers recall it faster, which is one of your missions for greater brand exposure.
Create a Clear Distinction Between Your Business and Other Brands
It is no surprise that the competition today has been fiercer than ever. It is no longer enough to have a physical store and hope that your posters will do the job of advertising your business. This is especially true when your products and services are not only available in that specific area. Your business logo sign should separate your brand from the competition. To do this, you need to think about the font, wording, color, and theme seriously.