Pembrokeshire County Council’s Road Safety Team have worked in partnership with the family of a young woman killed in a road traffic collision to launch an intervention for young drivers in our County and beyond.
Ella Bee’s Story aims to prevent further deaths on the road, particularly among the 17 to 25-year-old age group, and concentrates on the Fatal 5, peer pressure, driver behaviour and how to reduce the risks both as a driver and passenger.
Twenty-one year-old Ella Smith was killed in a road traffic collision on the Broad Haven road in 2021 and her family are bravely telling their story of the night it happened and the aftermath of losing Ella.
Two drivers involved in the collision were jailed for ten years each having been convicted of causing death by dangerous driving and causing serious injury by dangerous driving.
The intervention was launched recently and will be available to all schools and young peoples’ groups in the County, along with Pembrokeshire College.
The Road Safety Team worked closely with the family to put together the intervention which includes the production of two videos that can help educate all young drivers, and any adults with young drivers in the family.
Following the launch Ella’s mother Maria said: “We as a family and Ella’s best friends have worked tirelessly with Pembrokeshire County Council to produce a presentation on road safety to be delivered to schools, colleges and youth groups to educate young drivers on the devastating impact that losing Ella has had on us all.
“Ella your legacy will live on and you will forever be remembered for helping others even now.”
Cabinet Member for Residents’ Services Cllr Rhys Sinnett added: “The launch of Ella Bee’s Story was incredible moving. Ella’s family has been incredibly brave in their determination to ensure her tragic death is not in vain and this project will help other young drivers stay safe on our roads.”
For further information about how your school or youth group can access Ella Bee’s Story please email [email protected]
