Molson Coors Beverage Company (MCBC) has today announced a proposal to close its National Contact Centre in Cardiff by the end of 2026.
The proposal, which is subject to consultation, could result in around 60 redundancies at the site, reflecting that almost 90% of Molson Coors on-trade customer orders are now being placed through its e-commerce site My Molson Coors.
The company is therefore continuing its digitisation journey and commitment to providing the highest levels of customer service, choice and trust – with customer service being fulfilled by the teams at Molson Coors’ UK&I HQ and supported by the capabilities of the My Molson Coorssite.
These proposed changes take place against an evolving market and category context and is part of broader proposals to reshape the Molson Coors UK&I business to unlock efficiencies and cost-savings to fuel the company’s long-term growth. In total, the proposals could result in around 200 redundancies from across the UK&I business.
Simon Kerry, Managing Director, UK & Ireland at MCBC, said: “As our customers’ purchasing habits have become more digitally led over the past few years, we have evolved our business as part of our digitisation journey. The proposed closure of our National Contact Centre is no reflection on the brilliant work of our teams, but is in response to these changes. We remain committed to providing the highest levels of service, choice and trust to our customers moving forward.
“We understand that this will be difficult news for those colleagues impacted, and we will be providing them with every support as we go through the consultation process.”
