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    Home » Wales’ historic attractions contribute £738m a year to economy
    Economy

    Wales’ historic attractions contribute £738m a year to economy

    Rhys GregoryBy Rhys GregoryOctober 12, 2026No Comments
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    Conwy Castle. Credit: Welsh Government
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    Wales’s historic environment supports nearly 18,000 jobs and contributes more than £738million to the nation’s economy every year, according to research published on Friday 9 October.

    The study, carried out independently by AMION for Cadw, the Welsh Government’s historic environment service, examined the economic, social and wider value generated by historic sites, museums, parks, landscapes and heritage organisations across Wales.

    It estimated that more than 13 million visits are made annually to historic sites and accredited museums. Beyond the economic impacts, the sector generates more than £107million of social value each year through volunteering, visits, education and community engagement.

    Across Wales, volunteers contribute more than 902,000 hours to heritage annually, generating an estimated £9.8million in wellbeing value. The research also explored the value people place on heritage even when they do not visit sites themselves, finding that many expressed pride simply from knowing historic places continue to thrive.

    The study highlights a wider shift across the sector towards inclusion and accessibility, exemplified by Cadw’s £1 ticket initiative for people receiving Universal Credit, which has allowed significant numbers of first-time visitors.

    Cabinet Minister for Culture and Sport, Heledd Fychan, said: “This research confirms what many of us have long believed; that our historic environment is not a luxury or an afterthought, but a vital part of what makes Wales strong, distinctive and connected. This evidence reinforces that heritage and culture alike should be treated as part of Wales’ national infrastructure, alongside other essential networks.”

    The report also notes that these benefits depend on continued investment and participation, with climate pressures, skills shortages and maintenance challenges all posing risks to the historic environment.

    Dr Kate Roberts, Chief Executive of Cadw, said: “This study gives us a clear and compelling picture of the true scale of heritage’s contribution to Wales. Caring for our heritage is not just about preserving castles and monuments, it is about the jobs they support, the volunteers who give their time, and the pride that communities take in their local history.”

    This autumn, the Welsh Government is calling for evidence to help shape its new Culture and Sport Strategy for Wales, which will set out a 10-year vision for culture, heritage, the arts, creative industries, sport and physical activity. People, communities and organisations are being urged to share their views via gov.wales by searching for ‘A vision for culture and sport in Wales’.

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