The PR & Content agency, BrandContent, is expanding its team with the appointment of James Cuff to the role of Associate Director and creative lead.
The new appointment is the third of 2020 and will enable the Cardiff-based agency to continue taking on new clients in new sectors and bolster its strategic planning helping clients adjust to the currently evolving economic landscape.
James joins BrandContent as the agency expands its client roster to industries beyond Tech and Financial services and will support the agency’s growth into new sectors working with brands who have a positive impact on the world.
Joining from FTSE 100 listed Admiral where he was Head of Digital, James also brings extensive earned, paid and journalism experience, having held roles at Confused.com, The Sunday Times and Reach Plc.
James will be responsible for leading the creative direction of the agency as well as shaping and driving BrandContent’s digital offering.
James commented: “I’m excited to be joining BrandContent at a time when brands need to deliver the right communications to their customers more than ever before, across digital, content and PR. Building and shaping brands through the current climate, Brexit and beyond will need creativity and strategic thinking, and I’m looking forward to leading the team through these interesting times to help new and existing clients.”
BrandContent was named as the Best Small Content Marketing Agency in the UK for the second consecutive year at the international 2019 Content Marketing Awards; one of five honours received. These awards joined the agency’s trophy cabinet alongside the five awards won at the 2019 CIPR Awards. BrandContent was also a finalist in the 2019 PR Week Awards in the financial services category.
2019 marked another successful year which has seen BrandContent enjoy 100% client retention for the second year running, as well as winning a number of new clients in new sectors including energy and the charity sector.
The fast-growing list of clients working with BrandContent include FTSE 100-listed Admiral, AIM-Listed FairFX, insurer Ageas, NFU Mutual, Loop and several tech clients in the UK.
Sharon Flaherty, founder and CEO at BrandContent, set up the Cardiff-based agency after leaving Flintshire-based price comparison firm MoneySuperMarket as its group head of communications in 2015.
Sharon Flaherty, Founder and CEO of BrandContent, said: “I’m really excited about what James will bring to the agency. He is fiercely creative, brings a challenger spirit and has a key strength in blending technology and communications.
“As an agency, we have an ambitious growth strategy for 2020 and beyond, regardless of the current economic challenges, including entering new markets and diversifying our offering. James will help us on this journey. Whilst the current economic climate is unprecedented, the one thing that is certain is the need for brands to have clear communications. With James’ expertise, BrandContent is better placed than ever to help advise and deliver on communications that help clients not just survive but grow.”
