Andrew McGlashan, Corporate Partner at Acuity Law, said: “This acquisition represents a big step forward for both parties, and we’re delighted to have used our expertise to support Yodel Mobile in securing a deal that will bring innovative solutions to a worldwide audience.
“It also highlights the growing importance of mobile app marketing in today’s digital landscape, and we look forward to seeing the positive impact this collaboration will have on clients across multiple sectors.”
Mick Rigby, Founder and CEO of Yodel Mobile, said: “We’re excited to be joining NP Digital, a global leader in end-to-end digital marketing. This acquisition emphasises our shared commitment to helping clients meet consumer needs through performance-driven strategies, especially with AI shaping the way we market. We’re hugely grateful to Acuity for their outstanding support and guidance throughout this transaction. Their expertise, responsiveness and attention to detail were instrumental in navigating the complexities of this deal. Thanks to Acuity’s help the deal was completed to everyone’s satisfaction and we’re perfectly placed now to deliver more comprehensive solutions with even greater impact.”
NP Digital has seen consistent growth in recent years, driven by rising demand for app store search strategies and optimisation. The acquisition of Yodel Mobile strengthens their ability to help brands thrive with cutting-edge solutions, while their London team is set to double as a result of this expansion.
