Fanta® has announced it is summoning Beetlejuice with his own LimitedEdition ‘Fanta® Afterlife Zero Sugar’ (apple flavour), with the packaging showcasing the titular character himself, played by Michael Keaton. The new product offers a unique flavour expression, as well as the iconic black and white striped design associated with Beetlejuice, available for a limited time.
The new drink launches as Fanta® and Warner Bros. Pictures announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice to bring a taste of the Afterlife to film fanatics. As three generations of the Deetz family return, Fanta® fans can get in the Halloween mood with the limited-edition Zero Sugar taste, bottling the essence of the iconic character.
Alongside the new flavour, the full Fanta® flavour range will receive makeovers featuring the Beetlejuice Beetlejuicecharacters including – Orange and Orange Zero Sugar – Astrid (played by Jenna Ortega), Fruit Twist and Fruit Twist Zero Sugar – Lydia Deetz (played by Winona Ryder), Pineapple Grapefruit – Delia Deetz (played by Catherine O’Hara), as well as Lemon – Dolores (played by Monica Bellucci).
Hanna Lauri, Fanta Brand Manager at The Coca-Cola Company said, “Fanta has a longstanding association with Halloween and this year, we’re excited for fans to try out our special new Fanta® Afterlife Zero Sugar flavour – an unmissable extension of the Fanta® range. There’s more to come with this iconic partnership, so keep an eye out, so you can get up close and personal with the film of the spooky season.”
Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures adds, “We are so thrilled to be bringing the darkly imaginative and ghoulishly creative Beetlejuice Beetlejuice to cinemas this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta® has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
This year, Fanta® is encouraging the world to ‘Summon What You Wanta’ by offering new ways to celebrate Halloween in unique and individual ways. The new drink is perfect for screamingly good Halloween celebrations this spooky season.
Wanta find the perfect way to get you in the Halloween mood ahead of October 31st? The limited-edition Fanta® Afterlifeflavour and Fanta® Beetlejuice Beetlejuice range is available from mid August in major retailers nationwide, with products also offering exclusive access to the season’s most sought-after new film – Beetlejuice Beetlejuice.
