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My name is Rhys, a first time dad blogging about my adventures and experiences of being a parent. [email protected]

5 Ways to Grow Your Local Business in Wales using Digital Marketing

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There’s no denying it…the Internet has seeped into nearly every aspect of our lives. Google is the first place that people go to find out anything and everything. So, what does this mean for your local business? Owning a business in Wales is no exception to the norm – digital marketing is the key to grow your business. Whether you are opening up a new business or you feel stuck in your old one, creating digital content is key and it has never been more powerful and necessary.

Digital marketing is one of the most effective ways to reach online customers. Following a digital strategy will help your business to grow, irrespective of your business’ size.

Here are our top five tips to grow your business using effective, digital marketing strategies.

Publish fresh blog content

Blogs are the perfect way to engage and maintain your followers. A blog is the best place to share news related to your products, business, and the industry in general. Having great blog content will not only attract new customers, but it will also build your brand and reputation online. Valuable and high-quality content to your readers is key. Once you get your blog published, be sure to share it on your social media networks to get maximum exposure. Which brings us to the next point…

Create your social media presence

Social media is one of the most effective marketing tools to use. Many businesses have succeeded in growing their business solely through the use of Facebook and Instagram. Building an engaged following is a must in today’s world.

Social media gives you a direct way to get through to your customers so that you can listen to their feedback and target them effectively. You can also use social media to your own advantage by highlighting specific offers to promote to your audience. The retail industry does it best when rolling out offers and special discounts. The tourism industry uses social media as one of their main communicative channels when rolling out one-day sales or promotions on their hotels and restaurant outlets.

Use bonuses and promotions to your advantage

Staying on the topic of promotions and discounts, these small incentives can keep your customers coming back for more. These will get their attention. You can do a bundle promotion, give a free gift with purchase, or offer a free trial. Some of the best online casinos in the casino industry use bonuses and promotions to their advantage in their marketing, including highlighting promotions like welcome bonuses, free spins, weekly tournaments – all in the aim of targeting the right customers.

Have a strong SEO strategy

You can have the best-looking website, but without a strong SEO strategy, your potential customers will never get to see it. Optimising your content will make sure that your website becomes the first thing that customers see when they search for their query that is related to your business.

SEO is one of the most effective long-term strategies to use in the digital marketing world. Create unique, meaningful content, research the highly searched keywords in your industry, and write in-depth blog posts that will add value to these topics.

Engage in email marketing

This will offer you direct access to your main audience and potential customers. Even if you have a lot of following on social media, there is no guarantee that they will see every post, especially with the algorithm always changing. Building an email list will allow you to reach the people that you want to reach.

Use this list to deepen your relationship with your audience – send them exclusive content and split test your list according to their interest level so as not to lose subscribers.

Effective digital marketing is key to growing your business in Wales, and everywhere else around the world. Follow the above simple strategies to start with. Digital marketing does not have to break the bank, but it does have to be effective!