Are you in the process of starting a website? If so, it’s important to make sure that you’re utilizing SEO strategies from the get-go. By doing so, you’ll be able to increase your website’s visibility and attain a higher ranking on search engine results pages (SERPs). In this blog post, we’ll discuss some of the top SEO strategies that new websites need to use. Keep reading to learn more!
Consider Your Site Structure
A very important aspect of search engine optimization that you need to consider when launching a new website would be the structure of your site. The primary reason you need to consider this is because bots need to be able to crawl your site, which means traveling around your site to get information about the content on the various pages to rank each page and the site as a whole.
If your website lacks any sort of structure, or you have a lot of dead links, the bot will simply move on to the next site. In addition to this, you will need to structure your site efficiently, since once you begin creating content and adding pages, things start adding up and can get confusing very quickly.
Have Content Ready at Launch
One of the most important things that you can do to begin ranking your website is to have content ready for when you launch. This doesn’t mean content as in blog articles, this type of content is the stuff that will remain fixed on the site for the foreseeable future, such as the about page, the services page, the contact page, the home page, etc.
When creating content for these pages, it’s still important to perform keyword research to see which keywords are the best to use. For example, if your site repairs cars, you should include phrases such as “are you looking for a vehicle repair store in the (insert area name) area?”. When creating actual content for your site, always try to answer the search queries that your audience has, as this is the best way to create high-quality content according to Google.
Consider Getting Outside Help
Another consideration that you should make is whether or not you are building this site yourself, if you are going to be doing it with a team, or if you will be needing outside help. You might want to consider getting help from external sources, such as digital marketing companies like Cozab that can handle that SEO strategy end of things.
For someone that has never performed SEO before, it can be quite overwhelming, and there are many things that you might be missing or might be doing wrong that could be hurting your ranking. If you are new to this sort of stuff, it might be best to let professionals help, and once you get a better understanding of it, you could take over.
Know What Metrics to Look for
An incredibly important thing that you will need to learn, whether you are performing SEO yourself or if professionals are doing it, would be to know what metrics to look for. You should also begin familiarizing yourself with the various tracking tools that are available and learn how to use them. Why even if professionals are doing SEO? To ensure that they are doing a good job.
If you don’t know what metrics to look for, you might end up focusing on the wrong things. For example, you might see traffic is increasing and think it’s a job well done, but you might not notice that the bounce rate has increased too. More importantly, tracking analytics will help you to refine the content you create, since you will be able to identify which content is more popular than other content.
Focus on Off-Page SEO Too
Finally, the last thing you need to do is not forget about off-page SEO in your efforts to optimize your site. There are many off-page SEO strategies that you should be performing, such as building high-quality backlinks and improving your authority.
More importantly, social media usage has skyrocketed in the last few years and as such, you should also be aiming to be building a presence on social media, with platforms such as TikTok or Instagram. You should also consider creating profiles on third-party sites, especially if you are a local business trying to gain customers.
