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    Home » Crackdown on illegal tobacco in Pembrokeshire
    Pembrokeshire

    Crackdown on illegal tobacco in Pembrokeshire

    Rhys GregoryBy Rhys GregoryMarch 21, 2025No Comments
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    Credit: Pembrokeshire Council
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    A multi-agency operation has resulted in the seizure of illegal tobacco, vapes and cash from two shops in Pembrokeshire, as part of a major crackdown on the illegal tobacco trade.

    Specialist Regional Trading Standards Officers (from Operation CeCe), Pembrokeshire County Council’s Trading Standards Team and Dyfed-Powys Police, took part in the operation on Thursday March 13th.

    As well as a haul of illegal products from two cars used for concealing supplies to top up stock available in the stores, a large quantity of cash suspected to be from criminal activity was seized and one vehicle impounded by the police, for having no tax or insurance.

    It is believed that many of the cigarettes seized would have ended up in the hands of children and young people in Wales’ poorest communities which are targeted by criminals selling illegal tobacco at a significantly reduced cost.

    Councillor Jacob Williams, Pembrokeshire County Council’s Cabinet Member for Planning and Regulatory Services, said: “The trade in illegal tobacco has strong links to other criminal activity. It creates a cheap source of unregulated tobacco, and undermines the good work being done to help people of all ages quit smoking.

    “Non-compliant vaping devices are also of concern, particularly as they are known to be popular among youngsters. They may contain a much higher amount of nicotine than permitted by UK Regulations, presenting a serious risk of harm because nicotine isn’t just highly addictive, it’s also a poison. Among the other toxic ingredients found in counterfeit vapes are arsenic, lead and formaldehyde.”

    Around 6,000 children in Wales take up smoking every year and three out of four of those children will go on to be long-term smokers.

    Smoking is an addiction that begins in childhood. A recent ASH Wales survey found that 76% of smokers in Wales tried their first cigarette before the age of 18.

    There are also safety issues as counterfeit cigarettes may be contaminated with toxic elements such as arsenic and lead compared to genuine brands.

    Since the launch of the crackdown four years ago, Trading Standards and HMRC have been gathering intelligence on criminal tobacco gangs and have seized over six million cigarettes.  More raids across Wales are planned in the next few months.

    “We need to keep tobacco out of the hands of children, cheap tobacco products make it easier for children to start smoking, as it is sold at pocket money prices by criminals who don’t care about age-restriction laws,” said officers from Operation CeCe.

    “Operation CeCe has led to the biggest crackdown on illegal tobacco in Wales since devolution.”

    Sergeant Claire Evans of Dyfed-Powys Police, added: “Working with our partner agencies with a robust approach has proven to be successful, and we will continue to target such establishments who are selling illegal contraband in Pembrokeshire, seizing cash, vehicles, and any other property linked to the running of these illegal operations.”

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    Rhys Gregory
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