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Asda launches new £4 novelty pizza ahead of National Pizza Day

As new research reveals Brits are divided in their pizza preferences, Asda launches a half-and-half heart-shaped Valentine’s Day pizza – perfect for couples who aren’t quite as compatible on pizza as they are on paper.

When it comes to planning a romantic night in, a Galentine’s grazing menu, or even an evening with the family, sometimes deciding what to eat can be the hardest part, especially for couples who can’t agree on the age-old question of what belongs on a pizza.

As new research reveals the UK population is divided on some of their favourite toppings, Asda has launched a half-and-half heart-shaped Valentine’s Day pizza that’s perfect for sharing to aid pizza fanatics who can’t decide.

Priced at £4, the limited-edition pizza is available to purchase ahead of the big day, with two pre-set half-and-half options available. Alternatively, shoppers can customise their base with a range of toppings including chicken, mixed peppers, ham, and sweetcorn at the fresh pizza counter, ensuring that nobody has to compromise.

The launch comes as new research conducted by Asda reveals that although pepperoni, mushrooms, and extra cheese were the most agreed-upon toppings, shoppers around the country couldn’t seem to agree on what else constitutes the perfect pairing.

While those in London revealed their love of chicken (26%), the data showed a country sliced (eight ways), with their northern counterparts in Liverpool and Leeds preferring a scattering of spicy beef (28%) and mixed peppers (31.5%) respectively.




Alongside city clashes, regional differences were also apparent. Despite more than a quarter (29%) of those in Wales incorporating pineapple into their dish, the sweet accompaniment was more controversial elsewhere, with only 16% of those in the South East enjoying the topping on their pizzas.

Gender and age also played a part in the great pizza divide, with men (12.6%) twice as likely to opt for meatballs than women (6.9%) and over 55’s (7.3%) ten times more likely to choose anchovies than those aged 16-24 (0.7%).

With Asda’s best-selling flavours revealed to be the sizzling Pepperoni Feast and the classic Cheese Meltdown, customers opting for the premade pizzas will be able to choose between the half-and-half Pepperoni Feast and Cheese Meltdown, or the Veggie Supreme and Cheese Meltdown.

Speaking about the launch, Adam Forster – Buying Manager for Pizza at Asda, said:

“Whether it’s a grazing board with friends or a night in with a loved one, we’ve launched the heart-shaped, half-and-half pizza, so customers can share them with the ones they love (whilst still enjoying their favourite slice!)”

“We know our customers are passionate about their pizza. Pepperoni or pineapple, sweet or spicy, everyone has their preferences, so we’re glad that on Valentine’s Day no one has to compromise on a single flavour!

Asda’s heart-shaped half-and-half pizza is available to purchase in-store via the fresh pizza counter from the 5th to the 14th of February, each priced at £4, or included as part of two pizza and a drink deal for £6.