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Free Xmas gifts given to families facing the cost-of-living crisis

Pictured: Rhodri, Daniel, Helen, and Allison

A local housing and support provider delivered gifts to children in over 30 households this week, bringing Christmas cheer to families in need.

Taff Housing’s Little Wish initiative aims to ensure that every family, regardless of circumstance, experiences the joy of the festive season with gifts to share for their children. Thanks to the generous donations and unwavering support from local businesses, contractors, the local community, and even Taff colleagues, the Little Wish initiative has grown since the project launch in 2020.

Not only do Taff Housing run the Little Wish project at Christmas, but they also host the initiative during Eid, for its tenants that celebrate.

Clare Dickinson, Community Inclusion Manager at Taff Housing said: “We launched the Little Wish initiative to help families on low income, while also spreading joy and warmth during the holiday season. We know Christmas can be a very difficult and expensive time of year for many of our tenants, especially with the ongoing cost-of-living crisis.

“No child should be without a gift on Christmas Day, so Little Wish aims to help ease some of the pressures by providing households with a gift for their little ones. The project has touched the lives of numerous families across Cardiff, and we’re fortunate and grateful for all the support we receive for our tenants.”

Taff Housing, which owns and manages over 1,500 homes across Cardiff, founded its Little Wish project in 2020 after it recognised that it could help tenants struggling with the cost of Christmas. By giving free gifts to children and young people living in Taff housing realised that they could help to not only make their tenants Christmas that much more special but help to build a strong and supportive community between Taff and its Tenants. They have made a real impact on the lives of tenants, providing essential support and services that have helped many people to manage the challenges of daily life.