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How to Promote Your Own Brand on TikTok?

As of 2021, TikTok is one of the most downloaded social media apps. With 1 billion monthly active users, it is not that hard for brands who wonder how to grow TikTok followers to promote themselves as compared to other social media platforms. TikTok is a highly-engaging and active app, therefore, no matter which business brand you own, you can easily create your brand presence with the right social media strategies and techniques.

If you want to leverage the amazing statistics of TikTok, we have listed below different ways which can help you promote your brand. Read on!

1. Get Familiar with TikTok

Most brands are amazed when they hop on this platform and see how reckless and creative different businesses can be.

TikTok is not about the serious, traditional type of advertisement. On this platform, you have to be your true self and create silly and funny videos to attract more people to your brand.

Therefore, it’s important to first spend a few days simply exploring the app and get inspiration from your competitors. This will allow you to make TikTok content for your company accordingly.

2. Create Unique and Engaging Content

You should think this way. Why would people follow your account if there’s nothing new or unique to offer?

Although you may feel the urge to copy videos ideas of other brands, if you want to establish your strong brand presence on TikTok, it’s critical to come up with your own video ideas.

While staying unique, you must make sure that your videos are interactive, fun, and engaging as well. This will make the viewers want to share your videos with others to increase the engagement rate.

For example, if you’re a hairdresser, you can show the before and after in your videos with trendy music playing in the background. Or if you’re a baker, you can take the viewers behind the scenes and show them how you bring your creativity into life.

3. Post at the Right Time

There’s no general “right” time to post on TikTok. What works best for others, may not work best for you. Hence, you will have to go through some trials and errors to assess which time of posting videos is ideal for you.

You can start posting videos at any time of the day, and then you have to keep a check on the analytics. For this purpose, you need to create a business account as it gives access to you regarding all the analytics, such as most liked videos, videos with which audience engaged most, etc.

This can give you insights into your videos, and then you can set the time to post your videos when your audience is most active.

4. Stay Relevant

There are always several trends going on at once on TikTok, and you may think getting on the trendy bandwagon every single time will do well for your brand, but this really is not the case.

For instance, if you own a dental clinic, following a trend based on cars will make you totally irrelevant, and you may even lose your current followers.

Therefore, follow only the trends that apply to your niche to become a recognized brand on TikTok.

5. Collaborate with TikTok Influencers

TikTok influencers already have their fan following, and they have a huge “influence” on them in terms of buying patterns.

You should look for influencers who are relevant to your brand niche and DM them to collaborate with you.

They will either charge you a small fee for talking about your brand on their account, or you can send them a free product, so they can give feedback to their followers.

This way, you will be able to grow your audience in order to promote your brand easily on TikTok.