Seel and Co auctioneers is revolutionising the auction market by offering virtual reality (VR) viewings on some of its auction lots.
The century old Cardiff-based auction house is offering prospective buyers the opportunity to have a VR tour of certain catalogued properties, particularly those which are difficult to access.
The move is aimed at innovating the auction market and attracting new buyers who may otherwise be put off by the fact that they can’t view a property in person.
Seel and Co, one of the oldest independent chartered surveyors, block management, lettings and auction houses in the UK, also moved its auctions to a bigger venue last month at the Cardiff City Stadium, allowing more prospective buyers than ever before to bid on the properties on offer.
Auctioneer Huw Edwards said: “It is really important for us that we give bidders as much information, help and support as possible but sometimes, due to the types of properties we sell, gaining access for a viewing isn’t possible. We didn’t want this to put people off these properties, some of which are the ones offering the most potential.”
Huw explained that so far Seel and Co is only offering VR viewings on a few selected lots, but the hope is to extend the technology across all of its catalogued properties: “So far VR viewings are proving very popular and are attracting a lot of new buyers to the market, which is great news for us and the auction market as a whole.
“We want to introduce more people to the auction world and help both sellers and buyers see the advantages of a quick sale through an auction house. VR is an extension of that ease of buying and selling.”
Seel and Co’s next auction at the Ricoh Suite at Cardiff City Stadium is at 5pm on March 31st.
Proxy and telephone bidding is also possible for those unable to attend.
