GWM ORA UK announces its new partnership with Wales’ largest automotive retailer, Sinclair Group. The brand will launch initially with one site in Swansea, officially opening its doors to the public for the first time on the 5th July.
GWM ORA UK has announced six new retail group partnerships this year already and is on track to achieve a total of 20 full sales sites by the end of 2023. While GWM ORA does take an omni-channel approach to sales through ‘ORA Online’, the brand is investing heavily in physical retail spaces which it believes will be key to scaling the brand in the UK.
Toby Marshall, Managing Director, GWM ORA UK, commented: “As a new entrant to the UK market, it is important that we ensure consumers have the right introduction to the GWM ORA brand. Our network strategy is centred around working with established and trusted retail partners that can deliver exceptional levels of service. As Wales’ largest automotive retailer, Sinclair Group is a fantastic partner to have on-board and I look forward to working closely with the team in Swansea.”
Sinclair Group has a long history in the automotive sector, starting its operations in 1945 when mechanic Bill Sinclair returned from the war and opened a garage business repairing cars in Port Talbot. From these humble beginnings, the Group has expanded beyond all recognition to become Wales’ biggest motor retail group representing 11 marques in 25 locations with a workforce of 1000 employees, all whilst remaining family-owned.
Andy Sinclair, Managing Director, Sinclair Group commented: “We’re delighted to welcome GWM ORA to the Sinclair Group portfolio. The brand’s first model, ORA Funky Cat, offers fantastic looks, a premium interior and amazing value that we think customers across Wales will love. As of today, our first site in Swansea is now live and the team is ready to deliver exceptional sales and service support to all GWM ORA customers and the unrivalled retail experience that the Group has become renowned for in representing our other marques.”
Swansea’s GWM ORA showroom is located on the popular SA1 development at Mercedes-Benz of Swansea. ORA Funky Cat demonstrators are now available from the site for customers to experience on short term and longer 24-hour test drives.
