Superdrug has opened the doors to a new store in St David’s Cardiff creating 22 new permanent roles in the 8,210sq. ft retailer.
The store is one of the largest Superdrug stores in Wales and is Superdrug’s fifth store opening this year as the retailer continues expanding its bricks-and-mortar retail footprint, with plans to open 25 new stores in 2024, as it celebrates its 60th year on the British high street.
The new store offers customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances, such as Superdrug’s own-brand cosmetics range Studio London, as well as other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum and Naturally Radiant. Offering a competitive array of exclusive beauty and personal care brands too, beauty enthusiasts can access beauty and personal care products from the likes of Relove by Revolution and MUA, as well as trending brands including Morphe 2 and Avon.
Shoppers can also find their go-to scent at the store’s new fragrance counter, boasting exciting and purse-friendly promotions on perfume and aftershave by premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.
Cardiff was the original home of Superdrug’s first ever Beauty Studio and the new St David’s store features a new and improved Beauty Studio area complete with 4 hair salon chairs, 4 nail bars and 4 lash and eyebrow treatment areas. Shoppers can access professional treatments at affordable prices without having to make an appointment. Within Beauty Studio, customers will have access to eyebrow, lash, nail and piercing services as well as Wales’ only Superdrug Hair Salon.
New nurse clinics will also be available in store, offering services such as travel vaccinations and advice, Shingles, Chickenpox and other vaccinations as well as health testing and checks.
Shoppers will also have the chance to sign up to Superdrug’s Health & Beautycard and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats and the option to pay with points.
Nigel Duxbury, Property Director at Superdrug, said: “We are delighted to be opening a new larger store in St David’s shopping centre. Cardiff was the home of our first ever Beauty Studio and we are so pleased to be able to offer our customers a new and improved Beauty Studio within our new store, complete with Wales’ only Superdrug hair salon. We are confident that local customers will love and welcome the new store, as it offers a wide range of popular health and beauty brands, a luxury fragrance counter, nurses services as well as our professional Beauty Studio.”
Helen Morgan, Centre Director of St David’s Cardiff, added: “We’re always excited to welcome new brands to the centre as well as seeing our established brands investing in their stores. Superdrug’s upsized store is a brilliant story for the brand and our guests are going to enjoy exploring their new store and its enhanced offering.”
