The streets of Swansea sparkled with Christmas cheer for this year’s brilliant Christmas Parade.
Santa kicked off the festivities at the Guildhall by illuminating the building in red and green before setting off the first of two dazzling fireworks displays. Entertainers wowed the crowd on the entertainment stage in front of the Guildhall.

The parade boasted a spectacular procession of illuminated floats, community groups, marching bands, and larger-than-life characters.

Professional entertainers including Spark! the light up band, Winter Wonderland Birds and new for 2025, the Living Snow Globe – an interactive snow globe featuring a Snow Queen in a wintry wonderland, the enchanting Witches of Oz float, complete with the Good Witch in pink and the Wicked Witch in green.

The parade wound its way down St Helens Road and the Kingsway arriving at the main stage, supported by Specsavers Swansea and Mumbles, where Kev Johns MBE kept everyone entertained before Santa arrived.
Santa then lit the towering Christmas tree and switched on the city’s Christmas lights, before starting the second fireworks display. The parade then continued along its route, filling the streets with colour, music, and festive cheer.
More than 40 local community groups taking part in the procession with representation from such groups as Mellin Theatre Arts, One Heart Drummers, and Bonymaen Kids Play Initiative.
Councillor Rob Stewart, Swansea Council Leader, said: “Swansea truly came alive as thousands joined us for our spectacular Christmas Parade. This event is a highlight of the festive season, and I’m incredibly proud of the effort and creativity that made it possible. I’d like to thank everyone who attended and all those who organised and participated in the parade.
“It really was another fantastic event organised by Swansea Council, and it was a wonderful celebration of Swansea’s community spirit and a fantastic way to start Christmas together.”
