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Telecom rivals merge to create largest homegrown telephony business

Two long-standing telecom giants in South Wales have merged to create a £10M business.

DataKom and Pinnacle Telecom, two long-standing rivals in the industry, have merged to create South Wales’ largest homegrown telephony business.

The business, which will utilise the DataKom brand going forward, will be led by Managing Director Jay Ball who founded DataKom in April 2007 and over 12 years the Bridgend-headquartered business has been the fastest-growing telecoms company in Wales.

Speaking of the merger, Jay said: “This is a hugely significant day for us. We have combined two excellent businesses to form a Welsh telecom powerhouse that will offer products and services to help future-proof organisations. By combining these two businesses, not only can we look after organisations across the whole of Wales in a more progressive and technology-focused manner, but we can attract and nurture the best Welsh talent that will enhance careers and improve the digital skills of our people.

“A new management team has been appointed to head-up the day-to-day running of the business, with personnel from both DataKom and Pinnacle appointed to ensure that all of our clients are looked after and the two businesses are seamlessly merged.

“Whilst we will be known as DataKom going forward, we will be retaining the Pinnacle brand for all existing clients given its strong legacy.”

Comprising the new management team are Jenny Scourfield, Mark Barry, Craig Jones, Ben Stevens and Jason Pritchard.

Following the merger, DataKom has over a combined 47 years of trading, making it the most experienced telecoms business in South Wales.

Speaking of what the merger means for clients, Jay said: “DataKom has always had a healthy rivalry with Pinnacle. However, traditionally, we have had different segments of the telecoms market. DataKom has championed cloud-based telephony whilst Pinnacle has had more of a focus on legacy and on-premise solutions. Different products suit organisations based on their needs, so this will allow us to offer all products and solutions to our clients as well as cater to new businesses irrespective of their requirements.

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“With digital transformation shaping the way we work, this merger means we can bring the world’s leading technology to the fingertips of Welsh businesses.”

The newly-merged business will have the backing of Southern Communications Group, which will enable it to have even better buying-power for hardware and technology services.

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