Ten new members have joined an independent organisation that represents more than 600 tourism and hospitality businesses across Mid Wales during the COVID-19 pandemic lockdown.

MWT Cymru, which has member businesses across Powys, Ceredigion and the Meirionnydd region of Gwynedd, has been busy supporting members throughout the lockdown.

In addition to keeping businesses informed and helping them to access financial support, MWT Cymru has been working closely with Visit Wales, Mid Wales Regional Tourism Forum, Wales Tourism Alliance and local authorities to ensure that tourism remains high on the political agenda.

The 10 new members are Cambrian Coast Caravan Park, Ynyslas, Borth; Dolau Afon Holidays, Llanafan, Aberystwyth; The Original Shandals Company, Machynlleth; Poppies Guest House, Newtown; Open Newtown; Trenewydd Farm Holiday Cottages, Moylegrove, Cardigan; Coedmor Self-catering Holiday Cottages, Caerdeon, Barmouth, Dyffryn Café and Restaurant, Foel, Erwbarfe Farm Caravan Park, Devil’s Bridge, Aberystwyth and Earthbound Organics, Dolau, Llandrindod Wells.

“We are delighted to have been able to increase our membership at such a challenging time for all tourism and hospitality businesses,” said MWT Cymru’s chief executive Val Hawkins. “It’s very encouraging that these businesses have approached us wishing to become members.

“We shall continue doing our utmost to represent and support all our members as we all find ways of operating safely and successfully in the coming weeks and months as Mid Wales bounces back from the pandemic.

“Collaboration is going to be more important than ever to help the tourism sector bounce back from the severe impact of the pandemic on businesses and communities across Mid Wales.

“The tourism sector employs 23,000 people in Mid Wales and generates more than £1 billion annually to the local economy. Tourism is vital, now more than ever.”