Village Dairy, the Welsh yogurt producer behind the well-known Llaeth Y Llan brand, is celebrating a year of significant growth, driven by innovation and strong collaboration with Tesco.
Over the past 12 months, the business has achieved a 38% increase in retail sales value, alongside a 29% rise in volume. This performance has been largely fuelled by the successful launch of its protein and kefir ranges, which have resonated strongly with Welsh consumers.
A targeted promotional strategy, including support for Tesco’s “Deliciously Welsh” in-store features, has further strengthened the brand’s presence and appeal.
The continued momentum marks an exciting period for the family-run business, which has been proudly owned by the Roberts family since 1985. With a long-standing relationship with Tesco dating back to 2008, Village Dairy has grown alongside the retailer, building a trusted partnership rooted in quality, provenance and shared values.
To support this growth, the business is investing in an expanded production facility at its Tal Y Bryn Farm site. The new development will enable Village Dairy to increase capacity at its existing site while also providing the flexibility to expand its product range, supporting future innovation and demand.
Currently, the newly launched kefir and Welsh protein products are available in Welsh Tesco stores, where they have already demonstrated strong performance, but from May, the brand’s standard range will also be available in Tesco border stores, extending its reach to a wider customer base.
Village Dairy Director, Owain Roberts said: “We are proud to supply Tesco regionally with our Welsh yogurt and are looking forward to continuing to nurture our longstanding relationship. Tesco is a key partner to Welsh producers and their commitment to regional products is highly commendable.”
Village Dairy’s success highlights the growing demand for high-quality, locally produced dairy products, as well as the strength of Welsh food and drink producers within the retail sector.
Here’s a quote you can use on behalf of Nathan Edwards, keeping the tone and style consistent with your original press release:
Nathan Edwards, Tesco Wales buyer, said: “We’re delighted to see the continued growth of Village Dairy, with their protein and kefir ranges performing strongly for our customers in Wales.
“Their commitment to quality, innovation and Welsh sourcing really resonates with shoppers, and it’s fantastic to see this reflected in such strong sales.
“Village Dairy is a great example of the strength of Welsh producers, and we’re proud to continue supporting them and bringing their products to our customers.”
