School breakfast clubs in Wales could get their hands on a £1,000 cash windfall to help support their vital work.
Kellogg’s is offering schools across the UK grants to invest in any aspect of their breakfast clubs – including equipment, food and learning materials.
This comes as 27 per cent of parents from Wales admit their children don’t always have breakfast.
The study also found 95 per cent of those in Wales who’ve struggled to keep their household fed have yet to rely on the help of others or utilise any schemes like breakfast clubs.
Of those who have sent their children to breakfast clubs, 29 per cent do so every school day, 57 per cent three to four days a week, and 14 per cent one to two times.
With 57 per cent revealing their littles ones are attending them more often now than they were 12 months ago.
Further underlining the importance of these schemes, 50 per cent said their breakfast club closing would result in them having to work less or stop altogether.
Trellech Primary School in Monmouthshire was one of the latest schools to receive a grant from Kellogg’s this year, in its annual Breakfast Club Awards. The school was able to spend the money on new resources to improve pupils wellbeing such as yoga, singing and Welsh to begin their day in a calm positive way.
Heather Murphy, Kellogg’s breakfast club manager, said: “We are proud to have supported thousands of breakfast clubs up and down the country for 25 years.
“They contribute vastly to improving children’s school attendance and attainment, as well as alleviating hunger in some cases.
“It’s not just the children that benefit – it’s a lifeline for parents too.”
Kellogg’s is this year celebrating 25 years of supporting breakfast clubs. In that time, the scheme has helped 5,000 schools to support 500,000 children, with donations totalling £5 million.
The business has also increased the size of its Breakfast Club Programme across the UK, expanding the number of schools supported in 2023 by another 50%.
