If you’re a fan of the hit TV show Modern Family, then you’ll surely recognize Sofia Vergara, the star of Sciplay’s Jackpot Party new ad campaign.
The ads are hilarious and have been gaining much attention on social media. This article will look at the new campaign and give you the full guide to why it’s so successful.
Who is Sofia Vergara?
Sofia Vergara is a Columbian actress, model, entrepreneur, and talented and successful woman who inspires many. She rose to prominence in her home country for her work on television before moving to the United States to pursue a career in film and television.
Vergara has since become one of Hollywood’s most successful Latina actresses, appearing in films such as “Fuego en la Sangre” and “Modern Family.”
In addition to working in front of the camera, Vergara is also a successful businesswoman with clothing, jewelry, and home decor lines. She outspoken advocate for Latin American rights and frequently speaks out against discrimination.
What’s Her New Ad Campaign with SciPlay?
The collaboration with SciPlay started on May 17, 2022, with Extra TV’s release of “behind-the-scenes” footage of Vergara playing Jackpot Party to unwind after a long day on the set. In the immediate future, a new season of America’s Got Talent will air. Vergara can be seen enjoying the free online slots experience that players get when they download the game. She was so engrossed in the game that when she finally realized there was a phone recording her just inches away!
A subsequent ad spot where Vergara may be observed playing the game will air throughout the next season of America’s Got Talent.
Players who downloaded the game within the campaign period will also get immediate access to a raffle for a trip to Hollywood, including paid flights and accommodation for ten lucky winners, as part of the promotion.
SciPlay is known for giving amazing prizes, when in the past it has already given out prizes including NASCAR race tickets and gear, NBA final tickets and more.
Why SciPlay’s Jackpot Party?
The SciPlay Corporation (NASDAQ: SCPL) is a prominent creator and distributor of mobile and web games. Jackpotparty.com was released nearly a decade ago and has since been constantly evolving to challenge casino players with new slots games that can be played for free.
The Jackpot Party slot game is one of the most popular casino games on both Google Play and the App Store, with over 200 slots available to players. In addition, it has several of the most popular slots on the Las Vegas Strip, including Huff N Puff, Monopoly, The Flintstones, Heidy’s Bier Haus, Planet Moola, and Lock It Link Slots. The company stated that they are thrilled to work with Sofía for their first celebrity partnership that brings this beloved game to even more players.
What Make These Types of Campaigns to Be So Successful?
Campaigns of this type are successful for a variety of reasons. First of all, they’re really easy to share on social media, which helps to spread the word about the game.
Furthermore, they are a great way for new players to become interested in the game.
In addition, they’re a great way to show off the game’s features and get people interested. The final benefit of these advertisements is that they create excitement for the game and get people talking about it.
