One step that is important for any business is a website audit because when you audit your website, you can identify any problems and areas that need improvement. With that being said, you need to be asking yourself when was the last time you gave your website a check-up perhaps you have never audited your website before. Whatever the case may be, website audits are important, and when doing the audit, it’s important to follow a checklist to make sure your website is primed for maximum conversion rates and SEO results. By using these tips, it is guaranteed that your website will run smoothly and effectively, so keep reading to learn more.
Check the Site’s Overall Health
The very first step that any website audit needs to take is to get the overall health of your website in check. This will include checking for things such as broken links, duplicate content, and errors in your HTML code. You should also make it a point to check the speed of your website because this also has an impact on the overall health of the website, with slow speed being a bad thing in general. To do this step in the audit, you can use a tool such as Google’s PageSpeed Insight to check the overall health of your sight.
Improve Your Sites Search Engine Optimization
Another important finding from a website audit will be how well your website is performing in the search engines (known as SEO ranking). If your website doesn’t have a high ranking, it will be hard for people to find your website and if your website does not rank at all, it means you won’t be getting any traffic from the search engines. It’s for these reasons that search engine ranking is important for a website audit. You need to hire experts in the field of SEO like figmentagency.com to identify where your website is lacking in the search engine results pages (SERPs), and then they can identify which SEO improvements need to be made.
Evaluate Your Site’s Content
Once you have checked the overall health of your website and the SEO, you need to turn your attention to the content of your website, which also needs to be evaluated. This can all be done by taking a very close look at the text of your website as well as the images, videos, and other forms of content that are on your site. You want to ensure that your site has high-quality content that is relevant to your business.
Analyze Your Sites Traffic
When it comes to a website audit, the most important metric to look at is the traffic of your site. The traffic is how many people are visiting your site, and this is directly linked to the conversion rates, which is how many people are buying from your site. If your website doesn’t generate enough traffic, then it’s going to be a challenge to convert those visitors into customers. If your conversion rate is low, it means that you will need more website traffic to achieve your desired results. Ultimately, if your website traffic is low as well as your conversion rate, it means that your website is not performing well, which is something you need to improve if this case.
Make Sure Your Site Is Mobile Friendly
Lastly, you want to ensure that your site is mobile-friendly. In today’s world, businesses must have a mobile-friendly website. This ultimately means that your website should be designed in a way that makes it easy for visitors to view and navigate your site on mobile devices such as smartphones and tablets. To check if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool.
When you do a website audit, you are examining the performance of your page before SEO or a website redesign. Auditing your website is important because it can determine whether or not your site is optimized and can achieve your desired traffic goals and give you an overall sense of how your goals can be achieved. When doing an audit, there are certain things you need to focus your attention on, and in this article, we have broken down exactly what those important things are.
