There’s nothing that helps potential customers relate to and identify your brand better than a strong and stunning promo video. Videos help audiences build trust in a brand, and where there is trust, there is always this willingness to buy products and services.
Integrating quality video marketing into your business promotion strategy online will hype your business and offer some of the greatest advantages not available from textual matter.
So, as a business, if you are looking to make a human and more memorable connection with the viewers, it’s high time you incorporate promo videos into your marketing strategy. Believe it or not, videos, the best promotional ones, pay off in the long run.
And this payoff comes in the form of more credibility, reach, and profit.
This was just a basic introduction. Let us now dive into the 5 powerful reasons why promo-videos are essential for businesses.
1. Videos Have Wider Reach
The greatest advantage of a promo video is its expanded reach. It offers you access to enormous and free traffic sources like Daily Motion, Vimeo, and YouTube. There’s no doubt why video marketing is considered the most cost-effective way of getting word about your business out.
On the part of the users, it is quite easy to embed the videos on a site and share the same through social media and email. And yes, it is also worth noting that users these days are more into sharing visual content than the written variants.
If reports are to be believed, visual content is shared 1200% more in comparison to text posts and links combined.
All mobile devices and smartphones are specifically optimized to consume videos. Nowadays, people remain stuck to their phones, sharing content they like with friends and family.
Thus top-quality promo videos are one of the best ways of reaching the target audience right at the destination where they spend a huge amount of time. This is possible because the customers generally have their phones along, and thus the promo videos created by businesses are instantly digestible on their phones.
2. Videos Are Versatile
Brands and businesses can use top-quality promo videos in varied instances. They can put the video in their emails and send the same to target customers. Studies suggest videos embedded in emails have the potential of increasing click-through rates by around 96%.
Can you believe this? Such surprising figures!
Businesses can bid adieu to hit leads’ trash cans and spam with the best promo videos in place. And yes, it does not stop here. Videos in emails even increase click-through rates by 200% to 300%.
Next, adding promo videos to relevant landing pages, blogs, and social media advertisements can increase engagement and conversion rates. But then businesses should ensure following the best inbound practices while promoting videos for seeing the best of results.
Hence, creating top-quality promo videos for brands can be helpful in everything, starting from sales pitches to newsletters.
3. More Memorable and Effective than Textual Content
There’s no denying the fact that visual content is more memorable and effective than written matter. Even a student from the junior school will agree to this statement.
Whether you are a young individual, a teenager, a middle-aged person, or an oldie, reading this written content, you cannot agree more on this that if this same matter was presented in visual form, you might find it more interesting.
Take it this way; videos contain moving images and interesting sound. Hence, they are far more memorable and effective than written content. Do you have the first Google Adword popping up in your browser in mind?
Most probably, No!
Users on the internet do not even register marketing messages presented online. The same goes for the banner advertisements presented in written form. If any textual matter succeeds in catching the readers’ attention by chance, they are most unlikely to remember it for a very long time.
That’s not the case with videos, specifically commercial promo videos. Users can ignore written copies but not videos. Create some of the most stunning videos using InVideo’s promo video maker that will not let you down in front of your target audience.
4. Videos Lead to Brand Awareness
Videos showing your brand in a positive light will raise awareness about your brand and work wonders in increasing its sales. When brand logos and colors are integrated well within a video, they can significantly impact the target audience, thus making your products and services more relatable and memorable.
When videos are used along with effective and promotional CTAs, they can greatly increase the goal completion rate of a business. This can be anything from bringing in inquiries to new customers.
Videos come as favorable alternatives to pricey print solutions. Once you are done filming a brand video, you can use it again and again on varied channels. There is no need to spend money every time you want your visual matter to create a sensation about your brand.
Skillfully crafted and demonstrated promo videos are highly effective in creating trust among potential consumers. This is something hard to generate through simple word of mouth.
- Videos Are the Future
One of the most genuine reasons why promo-videos are a must for your business is because they are the future. Studies have predicted that videos will comprise 4/5th of the entire web traffic in the world, which is around 80%.
This is an enormous figure showing that you cannot miss out on the benefits of incorporating promo videos in your business marketing plan.
Over to You
Good quality and informative promo videos do not just make your brand interesting but even attractive in front of potential customers. When it is about using promo videos, you can work on different video marketing ideas to make your brand stand out from the others in the competition.
Work on this, and you are good to go with your business promotion!
