There are numerous ways in which non-profit brands can benefit from social media marketing. It helps them spread their message globally and gain popularity. Social media is one of the ways in which non-profits can collect more donations that can enable them to carry out their work without financial restraints.
To be able to benefit from platforms such as Twitter, Instagram, and Facebook, one must be aware of some basic social media marketing tips. This can help non-profits to gain a wider reach on social media.
By using social media platforms, you can promote awareness of your cause, involve more people, and it can also help you save time. Most social media platforms provide non-profit brands with resources and tools that can help them navigate social media marketing easily.
By following these 5 tips, your non-profit organisation can reap the benefits of social media marketing.
1. Make Sure to Set up Your Account as a Non-Profit
Famous social media platforms such as Facebook and Instagram have the option of creating accounts specifically for non-profits. By doing this, you can avail many resources and additional features in your account that can help your organisation.
It also enables you to run fundraisers on your account by adding a “Donate” button with your posts. As social media can help you reach a wider audience, your fundraiser will also reach that many people. This can boost your funds in a short time.
Using the resources that are provided to non-profits can help you market your organisation easily. As they are provided for free, you must participate in workshops and make the best of the resources you get.
2. Schedule Your Posts
Volunteers in non-profit organisations often do not have a lot of time to create thoughtful social media content. This could have a negative effect on your social media standing. To combat this problem, you can use various tools to schedule your posts.
Some such tools that you can use for free are Hootsuite, SocialOomph, and Buffer. These tools can help you manage your social media accounts over different platforms. You can create a bunch of posts in one go and schedule them to be posted at a later time.
This can help you to save time and you don’t have to constantly worry about your social media accounts. These tools can also help you market your accounts.
3. Share Your Stories
The best way to connect with your audience and to provide credibility to your account is by sharing your stories and also stories of those you have helped. You can even create a series of posts where volunteers and members of your organisation talk or write about the struggles they have had and the challenges they have faced.
However, there is nothing better than telling the story of how you made a person’s or family’s life better. With their consent, tell the world about how your organisation works with different groups to make their lives better.
You can also share the story of how your organisation was created and provide a background to your work. This will get people more interested in your organisation and they will want to work with you and help you out in the form of volunteering or donating.
4. Organise Virtual Events
In a post-pandemic world, organising live events where supporters and members of your organisation can gather and participate seems like a dream. However, this is where social media platforms can help out.
On most platforms, you can organise virtual events where your followers can join in and everyone can have a good time. You could also hold seminars and competitions. Collaborating with other non-profits is great for such events, and it also boosts audience engagement for all the organisations involved.
Such events can spread awareness of your organisation and social media presence at a much faster rate than with just posts. It is important to try out new things on social media platforms to keep your followers engaged.
5. Use and Create Hashtags
Using hashtags is crucial to be able to succeed in marketing your organisation on social media. To spread awareness about social issues, you must use hashtags as that increases the number of viewers who see your post.
You can also create your own hashtags to promote movements and events held by your organisation. This can also be used in fundraisers, as many international non-profit organisations have done.
Since hashtags are a single word or short catchy phrases, people don’t take much time to catch on. It is also something that people can remember easily, and once it goes viral, the whole world would be watching you.
Inculcate hashtags in your marketing strategy and see your popularity soar. You can also use sites such as RiteTag to choose the right hashtags for your posts. This can provide you with an insight on which hashtags are trending on a particular day.
Using social media to spread the word of your organisation helps you involve people on a global scale to work with you. By promoting awareness of your organisation, more people will also approach you for help.
This requires you to make use of various social media marketing tools and tips. As a result, you will be able to grow your organisation and continue your noble work with the support of people from across the world.