Close Menu
    Facebook X (Twitter) Instagram
    Wales 247
    • Cymru
    • FindMyTown
      • South East Wales
      • South West Wales
      • Mid & West Wales
      • North East Wales
      • North West Wales
    • Business
    • Education
    • What’s On
    Facebook X (Twitter) LinkedIn
    • Senedd 2026
    • Cardiff
    • Swansea
    • Charity
    • Motoring
    • Got a story?
    • Advertise
    • Property
    • Cornered
    • Life
    Wales 247
    Home » Wrexham bakery goes back to the future with retro wheat and heather honey
    Flintshire

    Wrexham bakery goes back to the future with retro wheat and heather honey

    Rhys GregoryBy Rhys GregorySeptember 6, 2018No Comments
    Share Facebook Twitter Copy Link LinkedIn Email WhatsApp
    Share
    Facebook Twitter LinkedIn Pinterest Email Copy Link

    A North Wales bakery is going back to the future after planting and harvesting 50 acres of retro wheat.
    The Village Bakery will be using the flour milled from the wheat to bake a new range of speciality bread to be launched in the Autumn.

    The crop was grown at a secret location in Flintshire.

    [aoa id=”1″]

    They planted Hereward wheat which was popular in the 1970s and 80s but has now fallen out of fashion with scientists developing other varieties with a higher yield.

    The idea is the brainchild of Village Bakery managing director Robin Jones and it’s all being filmed so customers will be able to watch a video of the whole process.

    The sourdough culture for the new range will include honey from hives kept on the heather-clad slopes of Ruabon Mountain by his father, Alan, who is a beekeeper as well as being chairman of the family firm.
    The wheat is being milled by Rank Hovis in Manchester.

    [/aoa]

    The new range will be baked at the company’s state of the art bakery on Wrexham Industrial Estate.
    If the pilot is successful the bakery is aiming to plant 200 acres of the Hereward wheat next year.
    Robin Jones explained:

    “We are very proud of our heritage as craft bakers and these skills are at the heart of everything we do at the Village Bakery.
    “So, we are going back to our roots by planting the Hereward wheat which was famed for its wonderful taste.
    “It was extremely popular in the 1970s and 80s but was largely superseded by newer, high yield modified wheats.
    “We had a chat about how we could create a new signature range of loaves which was like the wonderful bread I remember when I was growing up.
    “By using the Hereward wheat we are going back to future to get a better tasting loaf.
    “The main ingredient of bread is flour so in a sense the answer suggested itself.
    “The inspiration for this was Dad who pioneered the idea of local sourcing in the 1990s, long before it became fashionable.
    “You can’t get much more local than wheat grown in Flintshire and heather honey from Dad’s eight hives on Ruabon Mountain.
    “The whole aim of it is to improve the quality of our bread, the provenance, the local sourcing side of things, and it’s a Welsh first.
    “It’s Welsh wheat with great provenance, grown in Wales, baked in Wales and sold in North Wales.
    “After it was harvested, the wheat was taken from the field direct to the mill in bespoke lorries. The grain is going to be milled but we’re not going to adulterate it in any way. Then we’ll start using it in our slow dough which is our method of getting flavour into our bread.
    “We started the sourdough culture around eight months ago and we used Dad’s honey to provide the sugars and extra taste.
    “The speciality range we’re launching in the Autumn will be totally unique to the Village Bakery.
    “In year one we will be making white bread and if it goes well we will be planting 200 acres next year and then we will also bake wholemeal bread with it.
    “Our belief is that this old-fashioned wheat can give us the very special taste that we are looking for.”
    “I can’t wait to taste the new bread, it’s all very exciting.”

    Village Bakery
    Follow on Facebook Follow on X (Twitter) Follow on LinkedIn
    Share. Facebook Twitter LinkedIn Email WhatsApp Copy Link
    Avatar photo
    Rhys Gregory
    • X (Twitter)
    • Instagram
    • LinkedIn

    Editor of Wales247.co.uk

    Related Posts

    Thomas Carroll tops £16.2 million turnover following year of growth

    June 26, 2026

    Chester Market traders thriving after move to £72m Northgate development

    June 26, 2026

    Newport McDonald’s unveils fresh new look following refurbishment

    June 26, 2026

    Comments are closed.

    Latest News in Wales

    South Wales Police investigating after two Cardiff teenagers arrested in Thailand

    June 27, 2026

    More than 30,000 fans turn out for Teddy Swims at Cardiff’s Blackweir

    June 27, 2026

    Thomas Carroll tops £16.2 million turnover following year of growth

    June 26, 2026

    Chester Market traders thriving after move to £72m Northgate development

    June 26, 2026

    Newport McDonald’s unveils fresh new look following refurbishment

    June 26, 2026

    New awards to celebrate outstanding customer service across the region

    June 26, 2026

    Carbon neutral charity ball delivers £8,000 boost for good causes

    June 26, 2026

    Work begins on major 2,500 home development in North East Cardiff

    June 26, 2026

    McFly thrill Cardiff Castle crowd with nostalgia packed performance

    June 26, 2026

    Pete Tong brings Ibiza Classics party to packed Llangollen Pavilion

    June 26, 2026
    Follow 247
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn

    247 Newsletter

    Sign up to get the latest hand-picked news and stories from across Wales, covering business, politics, lifestyle and more.

    Wales247 provides around the clock access to business, education, health and community news through its independent news platform.

    Email us: [email protected]
    Contact: 02922 805945

    Facebook X (Twitter) YouTube LinkedIn RSS
    More
    • What’s On Wales
    • Community
    • Education
    • Health
    • Charity
    • Cardiff
    • Swansea
    Wales Business
    • Business News
    • Awards
    • Community
    • Events
    • Opinion
    • Economy
    • Start-ups
    • Home
    • About
    • Advertise
    • Picture Desk
    • Privacy
    • Corrections
    • Contact
    © 2026 Wales 247.

    Type above and press Enter to search. Press Esc to cancel.