Close Menu
    Facebook X (Twitter) Instagram
    Wales 247
    • Cymru
    • FindMyTown
      • South East Wales
      • South West Wales
      • Mid & West Wales
      • North East Wales
      • North West Wales
    • Business
    • Education
    • What’s On
    Facebook X (Twitter) LinkedIn
    • Cardiff
    • Swansea
    • Christmas
    • Charity
    • Motoring
    • Got a story?
    • Advertise
    • Property
    • Cornered
    • Life
    Wales 247
    Home » Oldest car showroom in Wales gets new lease of life as a business centre
    Automotive

    Oldest car showroom in Wales gets new lease of life as a business centre

    Rhys GregoryBy Rhys GregoryMarch 20, 2024No Comments
    Share Facebook Twitter Copy Link LinkedIn Email WhatsApp
    Credit: Powys Council
    Share
    Facebook Twitter LinkedIn Pinterest Email Copy Link

    Work to restore a grade II* listed former bicycle and car showroom – the oldest in Wales – and bring it back into use as a business centre has been completed.

    A total of £3.1 million has been spent on buying and refurbishing the Art Nouveau and Art Deco style Automobile Palace in the centre of Llandrindod Wells, after Powys County Council secured £1.585 million in funding from the Welsh Government and £550,000 from the UK Government.

    The council is now ready to let nine business units which have been upgraded and made more energy efficient thanks to the work of its Property Design Services and Welshpool-based contractor SWG Group.

    The Automobile Palace will also continue to be the home of the National Cycle Museum and of Llandrindod Wells Jobcentre.

    Credit: Powys Council

    Work on the building, which stands at the junction of Temple Street, Spa Road East and Princes Avenue, included:

    • Repairing the unusual white moulded and glazed tiles used for cladding, known as faience.
    • Repairing window and door frames.
    • Adding new roof finishes and insulation.
    • Repairing the 23 stone lion statues on the roof.
    • Repairing and repainting railings.
    • Repairing the stone plinth.
    • Installing new interior fire doors and glazed partitions.
    • Upgrading the fire alarms, heating, ventilation and lighting.
    • Improving and extending the toilet facilities on the ground and first floors.
    • Refitting all the office areas.
    • Adding an insulated brick skin to the gable wall.

    “It’s brilliant to see this iconic building in the centre of Llandrindod Wells being brought back into use in a way that we hope will encourage entrepreneurship and innovation,” said Cllr David Selby, Powys County Council’s Cabinet Member for a More Prosperous Powys.

    Credit: Powys Council

    Cllr Jake Berriman, Cabinet Member for a Connected Powys added: “It’s an important building for the town and county and is of great historical significance. It is listed because of its pioneering use of reinforced concrete and is believed to be the oldest purpose-built car showroom in Wales.”

    The Automobile Palace was built between 1906 and 1911 by transport pioneer Tom Norton, who then extended in 1919.

    It was initially known as ‘The Palace of Sport’ but the business name was changed from Tom Norton Ltd to The Automobile Palace Ltd in 1925.

    Julian Kirkham, director at SWG Group, said: “We were delighted to have the opportunity to help preserve and improve one of the most recognisable buildings in Powys and look forward to working on more projects like this with the county council in the future.”

    The funding for the project was secured by the council’s Economic Development and Regeneration Team.

    Follow on Facebook Follow on X (Twitter) Follow on LinkedIn
    Share. Facebook Twitter LinkedIn Email WhatsApp Copy Link
    Avatar photo
    Rhys Gregory
    • X (Twitter)
    • Instagram
    • LinkedIn

    Editor of Wales247.co.uk

    Related Posts

    Ysgol Bro Caereinion removed from Estyn review list after positive progress

    December 19, 2025

    Chair of Council pays tribute to Dame Shân Legge-Bourke

    December 17, 2025

    Toyota electric vans help Cardiff firm support Welsh councils

    December 17, 2025

    Comments are closed.

    Latest News in Wales

    Madness and Squeeze bring timeless pop to Cardiff’s Utilita Arena

    December 19, 2025

    New digital infrastructure deals to improve mobile coverage in Swansea

    December 19, 2025

    One million pints served as Croeso Pubs celebrates milestone year

    December 19, 2025

    Innovative Biome development in Swansea takes shape ahead of 2026 opening

    December 19, 2025

    Man jailed for killing friend following incident in Porth

    December 19, 2025

    Cardiff man jailed for cryptocurrency investment scam

    December 19, 2025

    Llandudno Junction man jailed for drug supply offences

    December 19, 2025

    Changes confirmed to Bridgend Council Cabinet structure

    December 19, 2025

    Cardiff Bay flats become first homes powered by council heat network

    December 19, 2025

    Soft plastic kerbside recycling trial in Swansea extended into 2026

    December 19, 2025
    Follow 247
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn

    247 Newsletter

    Sign up to get the latest hand-picked news and stories from across Wales, covering business, politics, lifestyle and more.

    Wales247 provides around the clock access to business, education, health and community news through its independent news platform.

    Email us: [email protected]
    Contact: 02922 805945

    Facebook X (Twitter) YouTube LinkedIn RSS
    More
    • What’s On Wales
    • Community
    • Education
    • Health
    • Charity
    • Cardiff
    • Swansea
    Wales Business
    • Business News
    • Awards
    • Community
    • Events
    • Opinion
    • Economy
    • Start-ups
    • Home
    • About
    • Advertise
    • Picture Desk
    • Privacy
    • Corrections
    • Contact
    © 2025 Wales 247.

    Type above and press Enter to search. Press Esc to cancel.