Close Menu
    Facebook X (Twitter) Instagram
    Wales 247
    • Cymru
    • FindMyTown
      • South East Wales
      • South West Wales
      • Mid & West Wales
      • North East Wales
      • North West Wales
    • Business
    • Education
    • What’s On
    Facebook X (Twitter) LinkedIn
    • Senedd 2026
    • Cardiff
    • Swansea
    • Charity
    • Motoring
    • Got a story?
    • Advertise
    • Property
    • Cornered
    • Life
    Wales 247
    Home » Oldest car showroom in Wales gets new lease of life as a business centre
    Automotive

    Oldest car showroom in Wales gets new lease of life as a business centre

    Rhys GregoryBy Rhys GregoryMarch 20, 2024No Comments
    Share Facebook Twitter Copy Link LinkedIn Email WhatsApp
    Credit: Powys Council
    Share
    Facebook Twitter LinkedIn Pinterest Email Copy Link

    Work to restore a grade II* listed former bicycle and car showroom – the oldest in Wales – and bring it back into use as a business centre has been completed.

    A total of £3.1 million has been spent on buying and refurbishing the Art Nouveau and Art Deco style Automobile Palace in the centre of Llandrindod Wells, after Powys County Council secured £1.585 million in funding from the Welsh Government and £550,000 from the UK Government.

    The council is now ready to let nine business units which have been upgraded and made more energy efficient thanks to the work of its Property Design Services and Welshpool-based contractor SWG Group.

    The Automobile Palace will also continue to be the home of the National Cycle Museum and of Llandrindod Wells Jobcentre.

    Credit: Powys Council

    Work on the building, which stands at the junction of Temple Street, Spa Road East and Princes Avenue, included:

    • Repairing the unusual white moulded and glazed tiles used for cladding, known as faience.
    • Repairing window and door frames.
    • Adding new roof finishes and insulation.
    • Repairing the 23 stone lion statues on the roof.
    • Repairing and repainting railings.
    • Repairing the stone plinth.
    • Installing new interior fire doors and glazed partitions.
    • Upgrading the fire alarms, heating, ventilation and lighting.
    • Improving and extending the toilet facilities on the ground and first floors.
    • Refitting all the office areas.
    • Adding an insulated brick skin to the gable wall.

    “It’s brilliant to see this iconic building in the centre of Llandrindod Wells being brought back into use in a way that we hope will encourage entrepreneurship and innovation,” said Cllr David Selby, Powys County Council’s Cabinet Member for a More Prosperous Powys.

    Credit: Powys Council

    Cllr Jake Berriman, Cabinet Member for a Connected Powys added: “It’s an important building for the town and county and is of great historical significance. It is listed because of its pioneering use of reinforced concrete and is believed to be the oldest purpose-built car showroom in Wales.”

    The Automobile Palace was built between 1906 and 1911 by transport pioneer Tom Norton, who then extended in 1919.

    It was initially known as ‘The Palace of Sport’ but the business name was changed from Tom Norton Ltd to The Automobile Palace Ltd in 1925.

    Julian Kirkham, director at SWG Group, said: “We were delighted to have the opportunity to help preserve and improve one of the most recognisable buildings in Powys and look forward to working on more projects like this with the county council in the future.”

    The funding for the project was secured by the council’s Economic Development and Regeneration Team.

    Follow on Facebook Follow on X (Twitter) Follow on LinkedIn
    Share. Facebook Twitter LinkedIn Email WhatsApp Copy Link
    Avatar photo
    Rhys Gregory
    • X (Twitter)
    • Instagram
    • LinkedIn

    Editor of Wales247.co.uk

    Related Posts

    Cardiff fintech launches deposit-free car rentals in 65 countries

    August 13, 2026

    New play pods bring free activities to Powys communities

    August 13, 2026

    Mobile Tyre Fitting Sees Rising Demand as Drivers Avoid Garage Queues

    August 13, 2026

    Comments are closed.

    Latest News in Wales

    Cardiff farmers’ markets swap trading days for one weekend

    August 13, 2026

    Cardiff fintech launches deposit-free car rentals in 65 countries

    August 13, 2026

    More homes come onto the Welsh market as buyer demand stalls

    August 13, 2026

    Major £15m North Wales flood defence project finished

    August 13, 2026

    Robotic exoskeleton helping children walk launches in Wales

    August 13, 2026

    Teacher who was told she may never walk again prepares for 10K

    August 13, 2026

    Public invited to line streets for Bonnie Tyler’s final journey

    August 13, 2026

    Public urged to stay away as South Wales wildfires continue

    August 13, 2026

    Plans approved for new respite centres in Blackwood

    August 13, 2026

    New play pods bring free activities to Powys communities

    August 13, 2026
    Follow 247
    • Facebook
    • Twitter
    • YouTube
    • LinkedIn

    247 Newsletter

    Sign up to get the latest hand-picked news and stories from across Wales, covering business, politics, lifestyle and more.

    Wales247 provides around the clock access to business, education, health and community news through its independent news platform.

    Email us: [email protected]
    Contact: 02922 805945

    Facebook X (Twitter) YouTube LinkedIn RSS
    More
    • What’s On Wales
    • Community
    • Education
    • Health
    • Charity
    • Cardiff
    • Swansea
    Wales Business
    • Business News
    • Awards
    • Community
    • Events
    • Opinion
    • Economy
    • Start-ups
    • Home
    • About
    • Advertise
    • Picture Desk
    • Privacy
    • Corrections
    • Contact
    © 2026 Wales 247.

    Type above and press Enter to search. Press Esc to cancel.