The time is upon us once more, where the Royal Welsh Winter Fair Food Hall is set to be full to the brim with up-and-coming Welsh food and drink producers, ready to inspire visitors in the run-up to Christmas.
On November 24th and 25th, one of the prime stock shows in Europe will entice crowds from all over the country and beyond, to enjoy everything that the showground has to offer. From competitions to Christmas shopping, livestock to the lively food and drink hall, there truly is something for everyone to enjoy at the Winter Fair.
This year’s Food Hall will once again be buzzing with fantastic food and drink producers, many of which will be exhibiting with Cywain, a Welsh government-funded programme that delivers a range of support and advice for new and growing food and drink businesses in Wales.
Nine companies will take to the Cywain stand, offering shoppers an opportunity to try and buy everything from coffee, mushrooms and well-being boosting tea, to marmalade, pickles, and a variety of vibrant spirits.
Each company has benefitted from the tailored support offered by Cywain, including advice on marketing, developing business plans, 1-2-1 mentoring, test trading opportunities, study tours, webinars, and grants for branding and packaging.
Alex James, Cywain Project Manager, said;
“We take great delight in helping producers to grow in experience and confidence, bringing new products to the marketplace and adding their talents to the Welsh food and drink industry as a whole.
“Such opportunities are part of Cywain’s portfolio of support available for businesses throughout their growth journey, from day one start-ups to more established enterprises.”
One of those who benefited from Cywain’s support last year, and had an opportunity to display their products at the Winter Fair 2024 was Anglesey Foods Ltd. The experience they had proved to be a big boost for their business:
“We had valuable sales and exposure with customers from across Wales and further afield, with great levels of communication and interaction throughout the process.”
