Award-winning Welsh snacks manufacturer Get Jerky has launched a brand new beef jerky flavour to kickstart 2023, which promising to be an exciting year for the business
The Welshpool-based company, which makes flavoursome, high protein, gluten free snacks, has teamed up with another multi-award winner, Monty’s Brewery at Montgomery, to add Real Ale Beef Jerky to its range.
Get Jerky – trailheadfinefoods.co.uk – makes the new snack by marinating PGI Welsh Beef jerky in Dark Secret stout from Monty’s Brewery.
Dark Secret, a rich full bodied, oatmeal stout full of chocolate and coffee flavours, is Monty’s Brewery’s best-selling, gluten free beer which has won a series of awards.
The stout fits perfectly with Get Jerky snacks which are all gluten free, high in protein and made in Wales using unique recipes.
The Real Ale Beef Jerky is being sold online by both companies and through Amazon and will be introduced to Get Jerky’s network of stockists at 170 locations across the UK over the coming months.
Sales director Emma Morris says the initial response from customers to the new addition to the Get Jerky family has been very promising.
“Monty’s Brewery sent us a number of different beers to try and, following a series of taste and shelf life tests, we opted to use Dark Secret which gives the beef jerky a distinctive ale flavour,” she explained.
Russ Honeyman from Monty’s Brewery said the company is passionate about Welsh food and drink with local and Wales-based businesses.
“With Get Jerky being in a matter of minutes away from the brewery, it seemed only fitting that we should approach them,” he added. “We took a selection of our beers to Trailhead for them to experiment with and our gluten free ‘Dark Secret’ stout worked a treat!
“The jerky is already a gluten free product so adding the gluten free beer was a perfect match, it means nobody has to miss out. Get Jerky has been great to work with and we look forward to continually working with them in the future.”
Last autumn, Get Jerky ventured away from PGI Welsh Beef for the first time when the company launched Wild Venison Jerky in Original and Spicy Chilli flavours which have been given a big thumbs up by customers.
The company sources the wild venison locally from Willo Game near Bishops Castle, one of the country’s leading processors of high quality wild game. Venison is a high quality source of protein, is leaner and has lower saturated fat than other red meats and is rich in iron, zinc, B vitamins and essential amino acids.
Get Jerky has recently started to supply its wild venison jerky flavour to Wild & Game – wildandgame.co.uk – and is hoping to grow sales during 2023.
Emma and her team will be attending more local, regional and national consumer events, such as food festivals, this year and a new hi-tech oven is being installed in February to increase jerky production to meet growing demand for the snacks.
The company is also sponsoring the Get Jerky Rally North Wales for the first time on March 25, with the popular event moving its base from Dolgellau to Welshpool. The rally is organised by Wolverhampton and South Staffordshire Car Club (WSSCC).
Another sponsored event is the Get Jerky Devil’s Staircase Ultra Trail Race over 31.5-miles at Llanwrtyd Wells on April 1. Entries are being accepted online at green-events.co.uk/index.php?dstenter .
Get Jerky PGI Welsh Beef jerky snacks are gluten free and available in nine flavours – three of which are Great Taste award-winners – with more than 19g of protein per 40g bag.
