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Brecon to launch innovative recycling and rewards app

Brecon’s innovative Scan|Recycle|Reward recycling trial will begin on 13 July.

Designed to test how digital technology can be used to encourage more recycling, the 12-week Scan|Recycle|Reward trial will begin next month, with welcome packs for Brecon residents arriving in the post from 13 July.

The welcome pack will contain everything needed to get started with the Digital Deposit Return Scheme trial, including an introductory letter, an information leaflet and a set of stickers to apply to household recycling containers.

Trial participants will be able to claim cash rewards by scanning uniquely labelled drink containers with their mobile phones before recycling at home, through their normal kerbside recycling collection, or using various ‘on the go’ return points around the town.

The uniquely labelled drinks containers will be available to buy from many of the shops within Brecon, and a full list of participating retailers, and locations of the ‘on the go’ recycling points, is available online.

Cllr Jackie Charlton, Cabinet Member for a Greener Powys, explains “From 13 July every eligible household in Brecon will start to receive their Scan|Recycle|Reward welcome pack through the post.

“Although completely voluntary, we are hoping that as many people as possible join in with this exciting trial and benefit from the cash rewards on offer. For every container scanned and recycled correctly, participants will have the choice to ‘cash in’ their reward or donate it to the Brecon Food Bank and the Wildlife Trust of South and West Wales, our two nominated local charities.

“This trial will help us understand people’s preferred return options for recycling these drinks containers and help us learn more about recycling behaviour. This will be the first time anywhere in the world that a whole town will use this new technology and the findings will be analysed and shared with the rest of the UK, putting Brecon at the forefront of recycling innovation.

“For those living in Brecon who want to find out more about the Scan|Recycle|Reward trial, there will be a drop-in session at y Gaer on Tuesday 18 July, between 10am and 5pm. Everyone would be very welcome to attend.”

Minister for Climate Change, Julie James said, “I am grateful to Powys County Council and the Digital Deposit Return Scheme Alliance who have led on the development and implementation of this trial. Most importantly a massive thank you to the people of Brecon, as their involvement and engagement is what will make this pilot a successful and an invaluable learning experience, which will help shape the roll-out of a Deposit Return Scheme across Wales.

“In committing to introducing a Deposit Return Scheme for drink containers, our aim is not only to drive Wales’s recycling rate higher as a key action to tackle the climate and nature emergency, but also to significantly improve on-the-go recycling and tackle the littering of bottles and cans in our communities. This trial is important in understanding and testing how best to operate a digital scheme in an existing community and will gather information on the consumer response and how innovative technology can be used in operating a DRS.”

The trial is being led by the DDRS Alliance, in partnership with Welsh Government, WRAP Cymru, Powys County Council and local retailers.