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Breitling opens new boutique in Cardiff

The new Breitling store at Cardiff's St David's Shopping Centre

Swiss luxury watchmaker Breitling introduces its loft design concept to Cardiff’s largest shopping centre, the St David’s Centre, with the opening of its latest boutique, strengthening the brands presence in the South West as it continues to expand its reach across the UK.

A contemporary urban interpretation of an industrial loft, Breitling’s signature cool and informal aesthetic is in bold contrast to classical luxury retail brand environments. The boutique is to be managed by The Watches of Switzerland Group, the UK’s largest luxury retailer of brands including Watches of Switzerland, Goldsmiths and Mappin & Webb.

Opening of the new Breitling store in Cardiff

Gavin Murphy Breitling UK Managing Director said, ‘Alongside our longstanding partner the Watches of Switzerland Group, we are thrilled to open the doors to the new Boutique in Cardiff, where we will showcase the complete spirit of the Breitling brand. Cardiff represents a significant cornerstone for our continued expansion throughout the UK – being the hub of the South West and the capital of Wales. The boutique will house the full width of Breitling’s product offering in our signature loft concept creating a stylish and immersive shopping experience for our clients that perfectly reflects Breitling’s inclusive everyday luxury approach.’

Craig Bolton, Executive Director UK of The Watches of Switzerland Group said ‘We are delighted to be opening this new Breitling Boutique in the St David’s Centre here in Cardiff. We are proud of our partnership with Breitling and look forward to introducing our clients to the brand.’