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Genesis opens new car showroom in Bridgend


Genesis South Wales, part of the Sinclair Group has commenced its sales operations of Genesis cars in Bridgend, South Wales to cater for the growing demand for the new premium luxury brand from South Korea.

Following the news in the last year that The Sinclair Group had partnered with Genesis, The Sinclair Group has been actively onboarding its Genesis Personnel.

The new South Wales Genesis business will sell new and Certified pre-owned cars as well as providing aftersales support for servicing and repairs for Genesis customers.

Backed by the Hyundai Motor Company, Genesis arrived into the UK in May 2021 with the opening of retail Studio concepts in shopping centres; the first in Westfield London, followed by Battersea Power Station in 2022 and then Edinburgh in 2023.

Since launch, the premium luxury Korean brand has been disrupting the market, providing customers with a different perspective on the car-buying journey, offering a “we come to you” service, as well as quality, award-winning cars.  With five petrol and diesel cars launched in 2021, Genesis has since expanded its line-up with three further all-electric products.

The brand is expanding its touchpoints to allow for greater customer access and to cater for the growing demand and following on from its initial “we come to you” promise, Genesis South Wales is carrying this through for those customers that live within a 35-mile radius.

“We’re thrilled to have been selected as a Genesis retail partner and are dedicated to bringing the unparalleled Genesis experience to our Welsh customers. Work will shortly be underway to build our new state-of-the-art Genesis showroom, where we look forward to welcoming our customers and showcasing the extraordinary Genesis lineup.” – Lee Bryl, Sales Manager.

“This is a significant step forward for both the brand and our Genesis customers in South Wales” added Jonny Miller, Brand Director at Genesis Motor UK.  “Working in close partnership with The Sinclair Group we are increasing the access and touchpoints to Genesis as we continue on our growth journey. South Wales is a key area for us, and we look forward to seeing more Genesis cars on the road in the area.”

Genesis South Wales will become one of just seven retail partners across the UK appointed by Genesis and is now open for business.