When your business seems like it’s reached a plateau, and you’re having trouble bringing in new pairs of eyes, you might be tempted to think that this is as big as your marketing is currently going to get. However, it’s a lot more likely that you’re simply missing big swathes of your market who still don’t know that you exist. If you want to reach them, then you need to know how to get more and new kinds of visibility for your brand. Here, we’re going to look at some of the methods, both online and offline, that can help you do just that.
Tap Into An Influencer’s Audience
When you’re just sending out direct marketing messages through the channels that all of your competitors use, such as social media and online advertising networks, then it’s a lot easier to get drowned out and lost in the noise. Influencer marketing not only helps you tap into established and loyal audiences that follow said influencers, but it also makes sure that you are the only one reaching that audience’s eyes and ears, at least for that moment. The key to successful influencer marketing campaigns is choosing those you align with, in terms of audience demographic, shared values, and content approach. Influencer marketing isn’t just about working with the biggest names, either. Microinfluencers can often yield better engagement rates due to a more invested and niche audience.
Build Your Voice Through Podcasting
If you work in the kind of industry where your customers are very interested in the product and glad to learn more about the intricacies behind it, then that could be the perfect audience to reach through podcasting. This tends to work well for lifestyle, media, and tech brands, as well as B2B and professional service providers. Any high-information audience, effectively. Guest appearances on established shows can introduce you to new listening communities, just like influencer marketing, but give you the chance to represent yourself and your business with a level of authenticity that most businesses don’t tend to tap into.
Publish Content For Blogs And Publications
A good content marketing strategy can help you tell your brand story and ensure that your audience sees where your products and solutions align with their needs. However, they can be even more effective when you’re able to publish content in platforms that aren’t your own. Popular blogs, online magazines, and industry publications have not only their own audiences that you might not be fully tapped into, but they also have authority and visibility that can give your own brand a new sheen. Being able to put out valuable insights and expert commentary can help you position yourself as a thought leader and a source of trust in the field. You want to make sure that this content doesn’t advertise your specific products or services too much; it’s all about laying the long-term foundation for greater engagement.
Grab Up That Physical Space
A lot of brands underestimate just how much visibility and how many pairs of eyes they can get by putting their branding and images in the right places. Large-scale visual formats like billboards and transport advertising can truly dominate attention in busy spaces, such as on motorways, in city centres, and at popular traffic stops. This way, you can reach commuters, drivers, pedestrians, and those who pass it every day, building long-term familiarity which increases the likelihood of eventual sales. With the help of a striking visual, concise message, and a memorable slogan, you can ensure that your message burrows deep into the minds of your next potential customers.
Start Spreading The News
When you have reason to get your business in the news, make sure that you take advantage of it. By having a functional PR strategy, such as a list of contacts that you’re able ot reach out to, and a press release format that’s ready to put out news regularly, you can ensure that your brand commonly appears in industry blogs, local news, and the feeds of relevant influencers. These are not marketing messages; they’re framed as news, so they tend to build not just visibility but a level of credibility, as well. Getting your name mentioned in trusted third-party spaces enhances your brand’s authority a lot more than simple self-promotion is going to.
Reach New Levels Of Engagement Through Events
By turning your brand into an experience, something that people can actually see and feel, you can make it a lot more memorable. Event marketing does just that. You can, for instance, host your own events like pop-ups and product launches, or you can attend trade shows and relevant conferences in your area. Either way, it’s likely to put you in direct contact with some of your most plugged-in audience members, from new potential buyers to publications and influencers. It’s a great way to not only meet new potential customers, but to get a bit of public shine on your brand. If your business appears alongside bigger and more legitimate names at trade shows, then people are more likely to believe that it belongs there, too.
Be Mindful Of Fads
If you’re all too eager to get new eyes on your brand, then it can lead to some mistakes that can end up undermining your brand. Intrusive pop-ups and video ads with annoying, attention-grabbing openings, gated content, clickbait, keyword-stuffed articles, and the like might all do well at getting eyes on your business, initially, but they’re not likely to lead to positive interactions with your audience. In fact, they’re a lot more likely to convince them to pay less attention to your brand in the future. You want to focus on quality marketing methods that feel authentic to your brand and relevant to your audience above all else.
Finding the best strategies to get the visibility your brand needs is all about identifying where your audience is most likely to be. Once you do that, you might find there are plenty of avenues that lead you to them.
