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Iceland opens brand new food warehouse in Bridgend

Credit: Richard Swingler
Iceland Foods has officially opened a brand-new The Food Warehouse store in Bridgend, with almost 100 customers eagerly waiting in line from 5am in the morning for the store to open its doors.
The highly anticipated new store, situated at Parc Plaza, opened to the public on Tuesday 4th June bringing with it an estimated 22 additional jobs to the local community.
To celebrate the grand opening, Iceland’s Bridgend store gave away £1,000 worth of store vouchers to the first 100 customers in the queue, as well as a free 1.2kg tub of Jellybeans to the first 200 customers through the checkout.
Credit: Richard Swingler
Alongside this, every customer who joined the queue before 7:45am on Tuesday morning received a free raffle ticket which saw three winners take home Tower Panini Makers, two more receive a Tower Slow Cooker and an additional two customers win a Tower 4 Litre Air Fryer.
Three other lucky shoppers won the chance to take part in a 90 second supermarket sweep-style trolley dash around the entire empty store, filling their trolleys for free.
Brace’s Bread, a popular Welsh bread supplier, also attended the opening morning to help celebrate the launch of the new store.
Credit: Richard Swingler
Russell Jones, Area Manager at Bridgend The Food Warehouse, said: “We’re so pleased to welcome Bridgend shoppers to our brand new The Food Warehouse store. Everyone was so excited for the grand opening – people were even in the queue from 5am this morning!
If you haven’t been down yet, make sure to check out our brand-new store and get your hands on some unmissable bargains!”
Credit: Richard Swingler
Kristian Barrett, Group Retail Director at Iceland Foods, added: “We’re thrilled to have opened our new Bridgend store, ensuring even more local residents can get their hands on market-leading deals, alongside a brilliant range of frozen, grocery and fresh foods.”
The new The Food Warehouse store in Bridgend will offer multi-buy offers, like 3 for £3, 3 for £5 and 3 for £10 deals, alongside exclusive The Food Warehouse ranges such as Slimming World, Cathedral City, TGI Fridays and more. Customers can also find further Iceland offers such as these on the Iceland Bonus Card App.
The store will be open Monday to Saturday 8am – 8pm, and Sunday 10am to 4pm