22nd January 2024 – Just Love, the UK’s leading allergen-free celebration cake company, will expand its gluten free range with the launch of a NEW gluten free Confetti Cake on 7th February, exclusively into Waitrose stores across the UK.
Gluten free, milk free and nut free, the cake is Just Love’s first large gluten free celebration cake, which as a ‘serves 16’ makes it the ultimate centre piece worthy of any occasion.
Just Love’s consumer research* showed that families with a coeliac or gluten intolerant child despair of the choice available to them when looking for a suitable celebration cake. They are concerned not only that gluten free celebration cakes will be heavy but that they are often poorly decorated.
The new Just Love Confetti Cake will consist of 3 layers of light and fluffy vanilla sponge with a plum and raspberry jam filling, hand finished with vanilla frosting and topped with colourful sugar sprinkles for an eye-catching creation that guarantees to make the recipient’s face light up, whilst delighting guests with the delicious, light texture.
Just Love’s research also highlighted that parents love to customize their shop bought celebration cakes to make them more special for their child. Just Love wants to encourage this creativity, and so the cake’s packaging will, in an industry first, feature a handy QR code to take consumers straight through to an abundance of ideas and inspiration to create a truly unique cake. From ‘how to do’ TikToks, to Pinterest boards flowing with ideas, the Just Love website also features a range of cake toppers available to purchase.
The packaging also features Just Love’s innovative cut out allergen label to stand next to the cake helping guests make informed choices.
This is only the second gluten free cake to be produced by Just Love, hot on the heels of the success of their award-wining gluten free Happy Birthday Cake which won first place in the Baking Industry Awards ‘Free From” category in November 2023.
Just Love went from strength to strength in 2023, also scooping up champion spot in the Grocer’s New Product and Packaging Awards (Cakes and Biscuits category) for their vegan (nut, milk and egg free) celebration cake.
Made in a nut-free, peanut-free, milk-free factory, Just Love’s Confetti Cake has no artificial colours or flavourings, contains RSPO certified Palm Oil and is hand finished at Just Love’s factory in Blackwood.
