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Mrs Buckét marks 15-year anniversary with a brand spring clean

To mark the occasion, Mrs Buckét has unveiled a new brand identity and core purpose, which sees the business focus on changing the perception of the cleaning industry.

Mrs Buckét, the specialist cleaning operation based in Wales and the South West, today celebrates its 15th anniversary.  

Since its inception in 2005, the company has gone from strength to strength; its projected turnover for the end of the year currently stands at £2.9m, with ambitions to grow to a £12m business in the next five years.

The business’ expansion plans include:

  • Opening a new Bristol division, creating 100 jobs in the area
  • Growing its current team by 50 per cent
  • Continuing to invest in new technologies and innovation that will push the company into a more advanced era of commercial cleaning

To mark the occasion, Mrs Buckét has unveiled a new brand identity and core purpose, which sees the business focus on changing the perception of the cleaning industry.

Rachael Flanagan, CEO Mrs Buckét commented; “I am incredibly excited about the opportunities the next 15 years will bring as we enter new territories, welcome new clients and continue evolving our capabilities.

“Our new brand identity really sets out the direction we want to go in, as we enter the next stage of our business. I’m also incredibly proud of our purpose – cleaners don’t get the recognition they deserve, and I want to help change that.”

Mrs Buckét was founded in 2005 by then 18-year-old entrepreneur, Rachael Flanagan, who began her venture with an unclassified business A-level and £20 worth of black and white marketing flyers.

Today the company employs 250 staff, is valued at £3 million and has an impressive client repertoire of big-name brands, such as Royal Mail, Audi and Cardiff Bus.

“It’s been an amazing 15 years” CEO Rachael Flanagan commented, “None of it would have been possible without the fantastic team I have around me and I’m incredibly proud of everything they have done and continue to do.”

From 2005-2017, Mrs Buckét saw an average profit increase of 15 per cent per year. 2017 onwards saw the company’s profit margins skyrocket to 50 per cent.

The business has continued to innovate over the years and COVID-19 has been a true example of this. The company invested significantly in new products and services to help fight the pandemic. This included procuring a £35,000 chemical, never seen before outside of London, proven to destroy the coronavirus pathogen for 30 days, as well as sourcing top of the range technology, such as electrostatic cleaners and ride-on sanitisers.