A NEW chapter has begun for Cardiff agency Traffic Jam Media, as they rebrand in a promise to shake up the industry.
The rebrand sees the agency unveil a new name (Bernie), an impressive new website, and the addition of media buying services to their existing portfolio.
Traffic Jam Media started life 5 years ago as a digital marketing start-up in the living rooms of its founders, Davide and Kim. Along the way they were met with some life-changing situations, both personally and professionally, which took each away from the business at alternative times.
With both finally back in action and raring to go in 2018, they were successful in securing funding from the Development Bank of Wales, a move that allows them to make up for lost time.
Since receiving the funding in Q3 of last year, Bernie have hired 5 new additions to their already strong team (plus an office dog called Calvin).
Co-Founder of Bernie, Davide Dabramo, said of the upcoming rebrand: “We’re an extremely driven and passionate company who have all been focused on achieving our goals in the past, present and future. Our progress so far is testament to everyone’s commitment here, so it was no surprise we’d get to where we are now!
“Like anyone in real life, we’ve evolved since our humble beginnings back in 2014, and we have so much more to say about ourselves and show you.”
He added: “This rebrand is marking a new era for our agency. We’re so much more than your typical advertising agency, from the people and values we equip ourselves with, to how we challenge the marketing rule book! We are on a mission to fly the flag for ethical media buying and planning and our consultancy academy in response to a growing demand to upskill in-house teams. This is something we’ve been leading the march on all these years to make businesses better.”
Bernie wants to change how certain things are done in the industry, starting with reshaping the value that agencies bring to clients. “Essentially, we want businesses to ask themselves, “What Would Bernie Do”? (#WWBD) when it comes to their marketing,” says fellow Co-Founder, Kim.
The agency is still doing everything they were before, digital. They’re just adding a new edge to their existing portfolio and unveiling fresh and exciting propositions to change the way media buying and training and consultancy services are being offered to brands.