“We know that the interest and use of digital assets is growing, particularly over the past 18 months, with investors seeking to diversify their assets in times of economic turbulence,” says Stephen. “I’ve been contacted by numerous customers requesting we include a way to pay for bookings with Bitcoin at The Cranleigh Boutique. Although initially unsure of the level of appeal, it is very clear that there is a considerable market for this. This will be a first for us, for the Lake District and for the North-West, but we are renowned for our forward-thinking approach and for applying pioneering methods to our processes. We know consumer habits and preferences are changing; we’re spearheading that change across our region.”
Amongst cryptocurrencies, Ether is second only to Bitcoin in market capitalisation. Ethereum was conceived in 2013 by programmer Vitalik Buterin. It hit an all-time-high of $4,674.90 yesterday.