In recent years, the UK has seen a significant increase in the number of travellers choosing to holiday closer to home. 61% of UK adults are now more likely to take a staycation than in previous years, with nearly half planning one within the next 12 months. Domestic breaks have become an increasingly appealing choice for travellers seeking memorable experiences without the higher costs and extensive travel often associated with going abroad.
For those joining the growing number of holidaymakers opting to stay in the UK this summer, Swansea Bay, Mumbles and Gower makes the ideal destination. Welcoming over 4.6 million visitors a year, the region boasts picturesque walking routes, family friendly attractions and some of Britain’s most stunning beaches, providing the perfect setting for couples, families and groups of friends alike.
Situated just under three hours from London and an hour from Cardiff, Swansea Bay is a standout choice for a memorable summer break, but just much closer to home!
Award-winning- beaches and spectacular landscapes
Swansea Bay, Mumbles and Gower, situated on the captivating coastline in South-West Wales, is home to sweeping coastlines, award-winning beaches, beautiful countryside and over 400 miles of scenic rights of way, including Gower National Landscape, the first to be designated as an Area of Outstanding Natural Beauty (AONB) in the UK.
Rhossili Bay, on Gower, has consistently been voted one of the best beaches not only in the UK, but also in Europe and worldwide, ranked alongside destinations in Hawaii, Thailand, and the Philippines, and attracting visitors from around the globe. Coined as the ‘supermodel of British beaches’ and nominated as the ‘UK’s No.1 dog-friendly beach’ by The Times, this is an iconic spot to spend the summer.
Where every break feels just right
When it comes to places to stay in Swansea Bay, Mumbles and Gower, visitors are spoilt for choice. Wake up to breathtaking sea views at a cosy coastal campsite, stretch out in a spacious self-catering cottage in the beautiful countryside, or enjoy the comforts of a boutique hotel in the heart of the city.
Swansea Bay, Mumbles and Gower boasts a vibrant food scene to suit every taste, from independent bakeries and cosy cafés to traditional pubs and restaurants with coastal views (and plenty of dishes that cater to younger palates). Savour the flavours of Wales with freshly cooked seafood and discover a world of global dishes in the heart of the city. Many restaurants and coastal eateries are proud supporters of sustainable practices and local fishermen, ensuring meals are both delicious and responsibly sourced, where possible. And for those with a sweet tooth, warm Welsh cakes (straight from the bakestone in Swansea Market) and delicious homemade ice cream are a must!
Plenty to discover, come rain or shine
Swansea Bay, Mumbles and Gower is the perfect UK destination to make unforgettable memories this summer, offering a wide range of visitor attractions for every kind of traveller. During the warmer months, guests can enjoy scenic coastal and countryside walking routes, relax on spectacular beaches, or dive into a variety of watersports including surfing, paddleboarding, coasteering and kayaking. You can even take a boat trip and spot dolphins, porpoises, seals and other wildlife around the Gower coast!
Even when the inevitable UK showers make an appearance, there’s still plenty to discover! Swansea Bay, Mumbles and Gower is home to rich cultural attractions such as historic castles, theatres, museums and galleries, as well as family-friendly indoor activities including board game cafes, climbing centres, a waterpark, and even a zoo (where you can feed crocodiles!). Rain or shine, there’s always something to explore and experience in Swansea Bay, Mumbles and Gower.
