My name is Rhys, a first time dad blogging about my adventures and experiences of being a parent. [email protected]

Taylor Swift expected to boost Welsh economy by £64 million

The superstar’s record-breaking Eras Tour is stopping in Cardiff on June 18th

Principality Stadium. Credit: Matthew Horwood

Breaking records all over the world, Taylor Swift’s Eras Tour has impacted the global economy to such a level that it’s birthed a new word: Swiftonomics.

Projected to boost UK spending by £1bn, Taylor Swift’s Eras Tour is coming to Cardiff on Tuesday June 18 – bringing with it 74,500 fans and a projected £64 million boost to the Welsh economy.

Data from Barclays Bank reveals Taylor Swift’s highly anticipated Eras Tour is predicted to provide a £997m boost to the UK economy, with Swifties forking out £848 on the Eras experience – including tickets, travel, accommodation, outfits, merchandise, and food and drink.

Aside from the Eras Tour itself, events are popping up across the city to celebrate Taylor’s stop in Wales.

FOR Cardiff, the city’s Business Improvement District, are excited to welcome visitors to the city.

Carolyn Brownell, FOR Cardiff’s executive director, says:

“The importance of artists like Taylor Swift visiting Cardiff cannot be understated. We’re expecting to see Swifties pack out the city’s bars, restaurants, and cafes – and hospitality venues across the city are putting on some fab events to celebrate Taylor’s first time in the Welsh capital.

“We hope everyone attending the concert has a memorable, safe, and fun time in Cardiff. FOR Cardiff will be employing extra night marshals to ensure everyone gets home safely, and we continue to support businesses within the city centre to make the most of this fantastic opportunity to join in with the national Taylormania.

“Croeso to Taylor and her team!”

As Cardiff gears up to welcome arguably the biggest phenomenon in popular music since the Beatles, events are popping up across the city to celebrate Taylor in style.