The Cymru Leagues have announced Novira Technologies as their new Official Title Partner in what is being described as a record commercial investment in domestic football in Wales.
As part of the multi year agreement, the competitions will be rebranded as the Novira Cymru Leagues, including the Novira Cymru Premier, Novira Cymru North and Novira Cymru South.
Novira Technologies is a Welsh founded technology company specialising in software development, digital transformation and sustainability focused innovation. The business develops practical tools to support digitally tracked reusable containers, intelligent bins, AI waste management insights and automated self serve drinks machines using digitally tagged reusable cups.
The partnership will see Novira Technologies work alongside the Cymru Leagues and the Football Association of Wales (FAW) to explore ways of embedding sustainability into everyday operations while supporting the long term resilience of clubs across Wales.
Chris Smith, Chief Executive Officer of Novira Technologies, said:
“We’re incredibly excited to officially begin our partnership with the Cymru Leagues. As a proud Welsh company, it’s special for us to be supporting Welsh football on a national stage.
“This partnership gives us a fantastic opportunity to work collaboratively with clubs and deliver practical, measurable improvements across the Welsh football network on their sustainable journeys.
“It brings together two organisations that care deeply about the future of Welsh communities, and we’re looking forward to working closely with the FAW and its clubs in the years ahead.”
Jack Sharp, FAW Head of Domestic Leagues, said:
“This is a landmark partnership for the Cymru Leagues and another important step forward as we enter a new era for the domestic game in Wales.
“We are delighted to welcome Novira Technologies as our new Official Cymru Leagues Title Partner. As a Welsh-founded business with innovation and sustainability at its core, Novira shares many of the values that underpin our ambitions for the leagues and our clubs.
“The launch of the Novira Cymru Leagues represents an opportunity to continue raising the profile of the domestic game, support clubs as they build for the future and strengthen connections with our communities.
“I would also like to take the opportunity to thank JD for their previous support of the Cymru Leagues and their contribution to the development of Welsh domestic football throughout their partnership.
“We look forward to working closely with Novira Technologies in the years ahead as we continue building a competition that develops talent, inspires communities and showcases the very best of Welsh football.”
FAW Chief Executive Officer Noel Mooney added:
“This is a significant announcement for Welsh football and reflects the growing strength and ambition of the Cymru Leagues.
“Strong domestic leagues are fundamental to the future success of our game, providing opportunities for players, coaches, officials and clubs in communities across Wales.
“Novira Technologies has built an impressive reputation through innovation, technology and sustainability, and their commitment to supporting the domestic game in Wales demonstrates the strength of the relationship between Welsh business and Welsh football.”
The announcement follows the recent unveiling of the Cymru Leagues’ new brand and identity. Attention will now turn to the 2026/27 season, with fixtures due to be released later this week ahead of the campaign kicking off on Friday 31 July.
