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Coles Funeral Directors launch feel-good charity fundraiser for City Hospice

Coles Funeral Directors and City Hospice encourage the public to share a positive memory from 2020 and be part of a bigger picture. Photo credit: Huw John

Family-run business, Coles Funeral Directors is on a mission to raise £10,000 this winter for its charity partner, City Hospice, with the launch of its #CreateShareRemember campaign in collaboration with local artist, Nathan Wyburn.

With all monies raised going towards the hospice’s ‘Recovery Fund’ to ensure its palliative nurse team can continue providing incredible care for vulnerable patients in and around the city, Nathan Wyburn will create a bespoke piece of art, ‘The Bigger Picture’. However, in order to create ‘The Bigger Picture’, Coles is calling for the public to submit some of the best or most treasured moments of 2020. Here’s why…

It’s been a difficult year where many of us have had to cancel or reschedule plans, not see our loved ones for long periods of time and keep our distance, putting safety first. But despite the hardship and incredible losses, there’s also been a lot of good too. As many of us adjusted to new, virtual lifestyles, we shared new experiences, created new memories and stepped out of our comfort zone.

Community spirit was well and truly alive as neighbours came together to do food shops, clapped for the NHS, turned to baking, and checked-in on loved ones, even if was through kitchen windows.

As for City Hospice, the team worked tirelessly throughout the pandemic, providing palliative nurse care to patients living in Cardiff diagnosed with Cancer, Dementia, Motor Neurone Disease (MND), Chronic Obstructive Pulmonary Disease (COPD) and other life-limiting illnesses.

The award-winning Coles Funeral Directors has seen first-hand the impact of the virus and has now launched #CreateShareRemember as an important reminder to reflect positively – as much as possible – on the year that was, whilst showing appreciation for the charity which has looked after our loved ones when we haven’t been able to. Now, Coles is working towards its £10,000 fundraising goal.

Francesca Coles, Head of Communications at Coles Funeral Directors said: “We know how incredibly difficult 2020 has been for everyone, especially charities, thanks to limited fundraising opportunities which has naturally had a massive impact. That’s why we’re so pleased to be in a position to raise vital funds for our incredible charity partner, City Hospice.

“Plus, as a business, we recognise the importance of promoting positive mental health and by asking the public to share their most treasured memories of 2020, we hope this encourages individuals to reflect on the year a little differently.

“We’re excited to work alongside Nathan Wyburn on this campaign and I just know he’ll bring thousands of smiles to the city and beyond. Keep your eyes peeled for the big reveal.”

Nathan’s original artwork will be made using only images submitted by donors and will represent strength, support, hope and new beginnings. It will serve as a significant reminder of not only the challenges we’ve overcome, but the memories created, shared and experienced with one another, whilst also saying a big ‘thank you’ to City Hospice.

Daisy Magill, Fundraising and Events Coordinator at City Hospice commented: “Coles Funeral Directors has always been such a fantastic supporter of City Hospice and we feel incredibly lucky that Gareth, Francesca and the team have committed to raising £10,000 for City Hospice this winter.

“We’re very excited to see Nathan Wyburn in action and can’t wait to see what he creates using the images from everyone who donates. Nathan’s art will celebrate life and create ‘togetherness’ when all year we have been told to stay apart. We look forward to seeing the final piece early next year.”

Nathan’s artwork, ‘The Bigger Picture’ will be revealed early next year, and every penny raised will go towards City Hospice’s ‘Recovery Fund’.