The sixth Immersed! Festival returns to Tramshed Cardiff on Saturday 2nd March with an electrifying lineup of music, film, art, fashion, and theatre showcasing a diverse programme and one-of-a-kind festival experiences.
For the main stage headliner, the events team have announced MOBO award-winning London duo, Bob Vylan – an exceptional live act with a unique sound that has found them embraced by rock, rap, punk, dance and alternative fans alike. Bob Vylan will be supported by Bristol-based producer Grove, new wave synth-based pop maestros Voya, rising local star Bianca, alt rock trio Chroma and metalcore favourites Continents. More than 50 artists and bands, including Cardiff’s Sound Progression will complete the line-up for Immersed!24 at the 1,000 capacity venue.
BBC Presenter and USW Honorary Dr. Huw Stephens said:
“Immersed has become a welcome addition to the live music scene in Wales. Its focus on talent, creativity and production is invaluable, and its work with students in nurturing their community is highly successful. The event itself is professionally delivered, with a special experience for those involved.”
Organisers are partnering with Music Declares Emergency to highlight the effects of climate change and help promote a greener, more sustainable future, with a programme of fringe events running from 29 February – 7 March embracing the festival Future Utopias theme. The events will include screenings of short films and Immersed! TV broadcast, exhibitions, art instillations, immersive theatre, a city centre mural, sustainable fashion projects and a live music showcase.
The University and the charity will also launch Wales’s first Future Generations Climate Convention – a series of panels, keynote talks and showcase projects dedicated to empowering young people in climate discussions – in partnership with touring and sustainability consultancy, Soliphilia.
Director of Communications Music Declares Emergency Lewis Jamieson said:
“Music Declares Emergency are thrilled to be working with the incredible team at Immersed for a third year. Working with Lucy and the team is always an absolute joy, and the creativity of the staff and students of USW brings our messages to life in so many creative ways. We love being in Cardiff, value the support of Immersed and the whole city and can’t wait to add something really eye-catching in the city to complement our mural on Womanby Street for 2024.”
Deputy Director, Creative Wales Gerwyn Evans said:
“It’s fantastic that Creative Wales is supporting Immersed! again in 2024. We’re passionate about nurturing the skills and talent of young people across the creative industries, and this event is a great way for students to gain real world experience of all aspects of planning, organising and running a high-profile event. Getting involved and working with artists will boost their skillsets and hopefully inspire young people to explore a career in creativity.
The line-up is always exciting, diverse and varied and this year is no exception with a host of exciting artists playing across the festival, with film, tv also featuring, all against the backdrop of the important theme of working together to be more sustainable as a sector.”
Dean of Faculty of Business and Creative Industries Barry Atkins said:
“Immersed! Shows off the very best of the future talent that will drive the music industry on stage and off, and is one of the highlights of the year for a university where raw talent meets professional training and the students get a chance to show just how ready they are to plan and deliver a fantastic festival experience of professional quality.”
A launch event for Immersed! took place on 24 November at USW’s Cardiff Campus, where Huw Stephens unveiled the line-up and Future Utopias festival theme alongside an exclusive performance from Voya and interviews with guests.