Primark has announced plans to ramp up the rollout of two of its most loved in-store experiences. Following the launch of successful partnerships with Greggs and WornWell by the Vintage Wholesale Company last year, Primark will roll out further concessions in new UK locations – with six new concessions opening in the next three months alone – as it looks to add to the in-store experiences that are only available in Primark stores.
As part of these plans, the retailer will open four new Tasty by Greggs cafés in its Newcastle, Bristol, Liverpool and Leeds stores between now and the end of July – the first of which opens in Newcastle, the home of Greggs, today. The new cafés will feature the same vibrant interiors and backdrops as those in the two Tasty by Greggs Cafés already open in Primark Birmingham and Oxford Street East.
On a mission to provide its customers with unrivalled experiences, Primark is also extending its partnership with WornWell by the Vintage Wholesale Company, with new stores planned for Bristol and Cardiff this month. The partnership, which offers customers the unique opportunity to shop pre-loved branded and non-branded pieces alongside Primark’s great quality essentials and stand-out style, continues to go from strength to strength.
The new Tasty by Greggs cafés and WornWell concessions in Newcastle, Bristol, Liverpool, Leeds and Cardiff are the latest to join a host of other services available in Primark stores as it continues to invest in the in-store experience by introducing new partnerships and services. Alongside great value clothing, beauty and homeware, customers can now find a variety of services including cafés, nail and beauty bars, barber shops and customisation labs in a number of UK stores.
Tim Kelly, Director of New Business Development, Primark said: “Our stores are at the heart of Primark and we’re always looking for ways to bring them to life, giving customers experiences they can’t find anywhere else. Our partnerships with Greggs and WornWell have been two very different partnerships but the customer reaction to both has been fantastic, so we’re delighted to be expanding our partnerships, bringing them to more locations across the UK and offering customers even more reasons to visit their local store.”
Tony Rowson, Property Director at Greggs commented: “We’re thrilled with the success of our partnership with Primark to date – ranging from three iconic fashion collections to now three brilliant ‘Tasty by Greggs’ cafes. We’re constantly on the lookout for new ways to inspire and excite our customers and we’re looking forward to extending our partnership to new locations later this year”.
The Vintage Wholesale Company director Riccardo Seaton added: “We’ve been delighted by the positive reaction to our WornWell concessions in Primark stores to date and our vintage dresses, sports sweaters and Y2K collections have flown off the shelves. We’re really excited to be expanding to Bristol and Cardiff, and we’ve even more locations opening soon, so watch this space!”
