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Principality Building Society extends sponsorship of Cardiff Half Marathon for 2024

Runner participating in Cardiff Half

rincipality Building Society has announced that it will continue its title sponsor of the Cardiff Half Marathon for another year. The sponsorship deal, which was first signed in 2023, will see the event remain as the Principality Cardiff Half Marathon until 2024.

The Cardiff Half Marathon, organised by Run4Wales, is one of the largest and most prestigious road races in the UK and Europe and celebrated its 20th anniversary at the latest event. This year’s event attracted record participants with over 27,500 runners signing up, and thousands more lining the streets to cheer on the runners, including a team of Principality volunteers. As headline sponsors, Principality Building Society, worked with PRIDE Cymru to create the first Rainbow Roundabout and the atmosphere was lifted with live performances.

Vicky Wales, Chief Customer Officer at Principality Building Society, said: “We are delighted to extend our sponsorship of the Cardiff Half Marathon for another year. This event is a highlight of the Welsh sporting calendar and showcases the best of our vibrant city and its people. Principality is committed to supporting our communities and making a positive difference to the lives of our members and customers. The Cardiff Half Marathon aligns perfectly with our purpose and values, and we are proud to be a part of it.”

Matt Newman, CEO of Run 4 Wales, said: “This year’s 20th anniversary event was bigger and better than ever, and we’re thrilled that Principality Building Society is extending its partnership with us for another year. The passion from the Principality team really helped bring a party atmosphere to the event, particularly by teaming up with PRIDE Cymru for our first ever Rainbow Roundabout. We’re looking forward to continuing our relationship and building on the event’s success to see what next year brings.”

The 2024 event will take place on Sunday the 6th October. Registration will open on Monday 16th October 2023, with runners able to pre-register immediately so they are notified when the sought-after entries become available.