The race director for Britain’s leading UCI Women’s WorldTour event has praised the warm reception the world’s best cyclists received when visiting Mid Wales last month.
Stage four of the Women’s Tour started from Wrexham before entering Powys at Rhydycroesau. The 148-kilometre route included Llansilin and Penybontfawr before an anti-clockwise loop of Lake Vyrnwy.
It then wound its way towards the finish line in Broad Street, Welshpool, via Llanfihangel, Dolanog, Castle Caereinion, Berriew, Montgomery, Forden and Leighton.
The race was covered live on the Eurosport Player and the GCN+ app was available globally.
“We enjoyed a great reception from Welshpool and would like to thank everyone in the town for welcoming us so warmly,” said race director Mick Bennett. “It was fantastic to see the way that Powys County Council had engaged the schools and businesses in the town.
“The route through Mid Wales certainly proved as testing as anticipated and created great racing and a thrilling finish with Grace Brown taking the win and the race lead on the day.”
The warm reception given to the race in Mid Wales was also praised by Val Hawkins, chief executive of MWT Cymru, a membership organisation that represents more than 600 tourism and hospitality businesses across Powys, Ceredigion and Southern Snowdonia.
“It was fantastic to see the Women’s Tour receive such a warm welcome in Mid Wales,” she said. “Coverage of this race has helped to showcase our towns, villages and beautiful countryside, including the iconic Lake Vyrnwy, to a worldwide audience.
“Having film footage of the region broadcast on national television will hopefully encourage viewers to come and experience, unwind and explore Mid Wales which is renowned for its travel routes, nature, wellbeing, landscape and stunning coastline and beaches.”