Swansea Building Society has extended its partnership with Swansea City Football Club, continuing as the official back-of-shirt sponsor for the 2025/26 season. The Society’s iconic green logo will proudly feature on the home and away kits for the upcoming campaign.
This marks the latest chapter in a strong and growing relationship between the two Swansea institutions. As well as continuing its back-of-shirt presence on the home and away kits, Swansea Building Society will retain naming rights for the premium executive lounge at the Swansea.comStadium – the Swansea Building Society Lounge – which is also set to undergo renovations ahead of the 2025/26 season to further enhance the matchday experience for fans and guests.
The partnership reflects a shared commitment to the local community and a deep-rooted pride in the city. With both the Society and the Football Club boasting rich histories in Swansea dating back over a century, their collaboration celebrates and strengthens those local ties.
Alun Williams, Chief Executive of Swansea Building Society, said:
“We’re delighted to extend our partnership with Swansea City into the 2025/26 season. It’s a privilege to see our iconic green logo back on the home and away kits, and to continue supporting the Club both on and off the field. Our relationship goes beyond branding – it’s about championing the city, its people, and a shared ambition for excellence. We look forward to the season ahead and to welcoming fans back to an even better Swansea Building Society Lounge.”
Lee Merrells, Head of Partnerships at Swansea City AFC, added:
“Our partnership with Swansea Building Society continues to go from strength to strength. We’re thrilled to see them remain as back-of-shirt sponsor across the home and away kits for the new season and to continue working with them on delivering a first-class experience in the Swansea Building Society Lounge. Their commitment to the Club and the wider community is unwavering, and we’re proud to have them alongside us once again.”
Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community, embodying a personal, face-to-face approach that caters to the unique needs of its members.
